Kenda Renews Cleveland Cavaliers Sponsorship - Tire Review Magazine

Kenda Renews Cleveland Cavaliers Sponsorship

As northeast Ohio celebrates the end of the “Cleveland Curse” with Sunday’s NBA championship with the Cleveland Cavaliers’ win over the Golden State Warriors Sunday night, American Kenda Rubber Ind. president Jimmy Yang couldn’t be happier. JimmyYangCavscropped

In a conversation with Tire Review during a private event at the Pro Football Hall of Fame last night, Yang shared photos of the post-game celebration at Oracle Arena as well as details of Kenda’s well-timed contract extension with the Cavaliers, a deal that will continue the company’s high-profile sponsorship at the team’s 2016-17 season opener.

Though he would not disclose terms of the deal, he did share that its pre-finals timing worked in Kenda’s favor. He went on to say that company’s strong representation in Ohio influenced the decision to go with Cavs.

“I love LeBron. Now we need to find a way to use 23 in an upcoming promotion for our dealers,” he laughed.

You May Also Like

CEAT Receives Lighthouse Certification from World Economic Forum

The certification is given to manufacturers that use Industry 4.0 technologies.

CEAT-receives-Lighthouse-certification-

CEAT Ltd.’s Halol plant has been awarded the Lighthouse Certification by the World Economic Forum. The certification is given to manufacturers that use fourth-industrial revolution technologies (Industry 4.0) to transform factories, value chains and business models for sustainability, empowering the workforce and increasing in productivity, the company says.

Autel Energy Showcases EV Charging Solutions, Electrified Bronco at CES

At CES, Autel Energy showcased its suite of EV charging solutions and an electrified 1969 Ford Bronco.

Autel-U.S.-Enters-EV-Charging-solutions-Industry
2019 Newsmakers: Bridgestone Americas

Nearly all products in the Firestone family of tires have been upgraded over the past three years, and Bridgestone is on track to have all of its consumer tire portfolio across both the Bridgestone and Firestone brands either upgraded or replaced by the end of 2020.

Bridgestone-Newsmakers-800x400
2019 Newsmakers: Nokian Tyres

Nokian Tyres opened its first U.S. manufacturing facility and launched numerous new products. See what’s in store for 2020.

Newsmakers-Nokian-800x400
2019 Newsmakers: Nexen Tire America

Nexen Tire opened its North American Technology Center and debuted the Roadian GTX. Find out what’s in store for 2020.

Nexen-Newsmakers-800x400

Other Posts

Nokian Tyres Holds Innovation Challenge Finals

Sustainability at the top of mind for Nokian Tyres during its innovation challenge.

Nokian-Tyres-1400
Apollo Tyres Receives ISO Certification for Sustainability

Apollo Tyres underwent a three-stage assessment for the certification.

apollo-chennai-india-plant-sustainability
Discount Tire Announces ‘Defending Daytona’

The series will highlight Austin Cindric, driver of the No. 2 Discount Tire Ford Mustang, as he prepares to defend his title at the Daytona 500.

Discount Tire Defending Daytona
Hunter’s BL Series Bench Lathes Now Connects with HunterNet 2

With the new connectivity, shop owners and managers will be able to view before and after-cut results for rotors and drums online.

brake-bl-bench-lathe-hunter-engineering