Marketing & Promotion: Creative Approaches Give You a Competitive Edge
Profit Handbook, Marketing & Promotion: Creative Approaches Give You a Competitive Edge Newspaper ads. Yellow Pages. Radio spots. Flyers. Direct mail. And if you can afford it, the occasional cable TV commercial. These are the basic marketing and promotion tools available to every tire dealer. All come with varying price tags, and all afford varying
Custom Wheels: Solid Source of Shiny Profits
Profit Handbook Custom Wheels: Solid Source of Shiny Profits It’s unfathomable the amount of money that a dealer can make carrying custom wheels. At an average of at least $500 per wheel, a dealer is almost forced to take a long, hard look maintaining custom wheels. But making the money isn’t easy. As with everything
Customers Getting Tagged
Profit Handbook Customers Getting Tagged There are problems, and there are opportunities. And for most people, the two are totally separate. But for Griffin Brothers Tire Sales in Charlotte, N.C., persistent computer problems opened the door to vast new opportunities to attract and keep retail customers. The five-store independent leveraged computer problems, a borrowed idea
Commercial Tires:Much to Consider in Attacking This Profitable Segment
pplier with state-of-the-art product. And, of course, you have to provide quality service at affordable prices.Those are obstacles some dealers don’t want to hurdle. But to get the business, you have to let commercial accounts know that you’re out there. If you’re not actively searching for profits, someone else is.One thing a dealer can do
Baja Racing: Not For the Faint of Heart
I had only one thought while standing in the middle of the Mexican desert.How on earth did I get here?
Industry Report
Michelin signs eight more retreaders, now claims 38
Industry Report
Changing of the GuardDavid Poisson Resigns from TANA; Heads To Private Sector Job
Technology Sets Pace for Growing Segments
Technology Sets Pace for Growing Segments Light trucks and SUVs continue to set new sales records, and there’s no sign that the public’s love affair with them is going to cool anytime soon.Some even estimate that by 2004, North American production of light trucks and SUVs will be 40 percent greater than it is now!People
The Big Blow: Is Using Nitrogen Really A Better Bet for Truck Tire Inflation?
The Big Blow Is Using Nitrogen Really A Better Bet for Truck Tire Inflation? Trucking fleets are always looking for any cost or operational advantage, especially in controllable costs, that results in higher profits.While it’s been more like a murmur than a scream, there has been some recent talk about the use of nitrogen to