Customer Pays with Cheap Stems
The consumer media has given a great deal of ink and air-time recently to the issue of tire safety and the various factors that can cause a tire to fail. But one item most of these reports have not touched upon is the valve stem Think about it. The valve stem is what keeps the
Brains Match Muscle: The Intelligent Tire
Brains Match Muscleas Tire Chips Finally Hit the Market The Intelligent Tire. Many see it as a myth, an unworkable idea with no real world merit. Others see it as the wave of the future, a screaming-to-be-born combination of technologies that will solve so many tire maintenance matters. It’s no secret that tire manufactures have
It Takes a Thief: One in Three Steal -Detecting and Preventing Employee Theft
It Takes a Thief One in Three Steal –Detecting and Preventing Employee Theft One of three workers steals from an employer and such sleight-of-hand costs businesses more than $50 billion a year, according to the U.S. Department of Commerce. Don’t think it’s a problem in the tire biz? Just last month an ex-store manager for
Is Wider Better?: Michelin Leads Super Wide Charge in North America
Is Wider Better? Michelin Leads Super Wide Charge in North America With the introduction of a new breed of radial truck tires in North America, dual fitments on line haul fleets may become a thing of the past.Best described as “super wide” tires – not to be confused with bulky conventional-sized wide base tires commonly
OTR Tire Dealers Speak: Study Shows Dealers Crave Training; Look to Add Staff
OTR Tire Dealers Speak Study Shows Dealers Crave Training; Look to Add Staff For the second consecutive year, Tire Review and the Tire Association of North America (TANA) teamed up to conduct a comprehensive study of OTR tire dealers and the prevailing OTR tire market. The extensive study was a continuation of the highly successful
Dealer Diary: Selling Yourself
Selling Yourself By Craig Gifford For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus, through both a retail store
Industry Report
Another Recall, Chairman Quits and Lawsuits Stack UpNew problems and some unexpected after-effects of the Bridgestone/Firestone (BFS) recall continue to plague the Nashville-based firm:
Not Satisfied: MAST Sees Growth PotentialDespite Predicted Tight Market
MAST Sees Growth PotentialDespite Predicted Tight Market
Our New Dubya, Dubya, Dubya
Since the early days of the WWW, magazine publishers – like so many others – have stumbled, staggered and struggled with fashioning effective Web sites. Hindsight, as they say, is always 20/20, so we have a clear view of the laundry list of World Wide Whiffs. Suffice it to say, we all made mistakes over
B2B Sales: Discussing Price
Some sales people get nervous about having to ask for money from the customer. As a result, they blurt out the price right at the start of the talk, rather than first demonstrating how their products/services will satisfy the customer’s needs. When sales talk involves products or services that save the customer money, direct the