No Typical Dealer: College Plan Leads Dayton’s Schardt to Success
No Typical Dealer Diary ProfileDave Schardt, OwnerThe Wheel SourceLocation: Dayton, OhioYears in Operations: 10No. of Bays: 3No. of Techs: 2 mechanics and 2-4 tire changersTire Brands Carried: Yokohama, Toyo, VogueAverage Jobs/Week: 40-50 wheel/tire jobs,10-20 service jobsRetail/Wholesale: 40-50%Other: Non-Tire Services: Springs, shocks, brakes, performance exhaust, superchargers, bolt-on horsepower items, NOS installation and refills, alignments, oil changes,
Industry Report
Cooper Cutting 1,100 Jobs, Moving Oliver, and Recalling Tires
Off and Running:Marangoni Unleashing New Tire Line on North American Market
Marangoni Unleashing New Tire Line on North American Market
Newest Kid in Town: Michelin/TCI Launches National Dealer/Distribution Program
Michelin/TCI Launches National Dealer/Distribution Program
Penny Wise but Not Dollar Foolish
All too often we look for BIG IDEA marketing and promotion answers to assist in generating increased revenue.
Dale, Dale, He’s Our Man…
Dale Schermerhorn.Learn that name and learn it well. He’s our new poster boy.Dale lives in Connecticut and drives a Honda Accord. That’s really all I know about good old Dale. Except that he doesn’t keep his tires properly inflated.USA Today – often referred to as the “McPaper” because it serves up news hot, fast and
Trailers Should Sometimes Come First
Trailers Should Sometimes Come First If the headline above caught your attention and conjured up visions of big rigs heading down the highway backward, we accomplished half of our mission. Make no mistake, we’re not advocating changing the direction of traffic flow, but we do want to underscore and explore the importance of devoting some
Wheel Well: What the Future Holds For Custom Wheel (and the Dealers Who Sell Them)
Wheel Well What the Future Holds For Custom Wheel (and the Dealers Who Sell Them) The wheel. A long ago invention that somehow managed to change the world. A round object that’s so imbedded into our culture we have no idea how civilizations survived without it. But it’s no longer just a commodity that we
Before the Snow Flies: Now Is the Best Time to Get Your Fleet Customers Ready for Winter
Before the Snow Flies Now Is the Best Time to Get Your Fleet Customers Ready for Winter Your trucking fleet customers may work at a constant pace 24/7/365, but Mother Nature doesn’t. Spring and fall serve as pleasant breaks between the two toughest seasons on commercial trucks and truck tires summer and winter. Now
Fleets Need Help With Repairs
Fleets Need Help With Repairs Many fleets perform their own tire repairs for better or worse. Dealers and retreaders can either curse their bad luck at losing potential business or take advantage of the situation.At first glance, it appears dealers and retreaders lose business when fleets do their own tire repairs. A deeper look