A Beautiful Thing
Within retailing, and especially the retail tire business, it’s hard to find it. But when you do, you have to take a moment to step back, take a deep breath and say, “Now that’s a beautiful thing.”
Advergaming: The Future of High Performance Advertising?
High performance tire and wheel companies certainly know a thing or two about how to reach consumers. Specialty enthusiast magazines are stuffed with ads from these companies, and most have highly interactive Web sites – all designed to reach that red-hot 18-25-year-old market. But a new and highly popular form of brand and product promotion
Right Repair Rates: Following Rules Can Keep Speed Rating, Some Tiremakers Say
ff cleaner. Goodyear adds this proviso: “If the hole shows evidence of fabric splitting, such an injury cannot be properly repaired using a standard puncture repair procedure. This type of injury must be skived out and repaired as a section (reinforced) repair.” But, while this will maintain the serviceability of the tire, it will also
While Rome Burns
Last spring, an independent analysis of Federal Highway Administration (FHWA)data confirmed the obvious – the U.S. road system was in bad need of repair. Anyone driving the highways and byways can tell our infrastructure is structurally unsound. But, what would high-priced researchers do if they weren’t masters of the obvious? Regardless, nonprofit The Road Information
CHINA: Dealers, Tiremakers Are Capitalizing, But Economic Revolution Has Issues
Today’s China-made tires may well carry the names Michelin, Bridgestone, Goodyear or that of other majors and are produced using the same technology, processes and stringent quality standards of those well-known global brands. Only they are being produced for pennies on the dollar.My, how times have changed.
Beating Goliath: How Can Small Independent Tire Shop Compete
They have economies of scale, which gives them enormous buying power. They can afford national ad campaigns and expensive PR programs. They have ready access to the latest technologies to run their supply chains and streamline their operations. Relatively speaking, their overall costs are low. They are the national retailers, the mass merchants, the big-box
Secrets of Winter Tires
Ordinarily used in the same sentence with cooking oils, canola has found a new niche at Nokian Tyre’s winter tire plant in Finland. That’s where the "low-sat-fat" oil is mixed into Nokian Hakkapeliitta winter tire tread compounds. "It increases the tear resistance of rubber and improves the tire’s grip in winter and wet conditions," says
Get Pumped Up: Longer Tire Life, Fuel Savings Claims Heat Up Nitrogen Inflation
The gas from the past is making news again, and this time the story has legs. There’s nothing new about nitrogen inflation of tires. It’s been around since Texan Dr. Larry Sperberg brought it to our attention in 1968. That’s when he pronounced that a tire wears out from the inside out – a process
Heavyweight Challenge: Understanding Customers’ Pain Points Can Boost Your Medium Truck Tire Sales
Turns out country singers are right ®“ a trucker’s life is hard. But we’re not talking about lonely stretches of highway. We’re talking business. “There will be a serious strain on the supply of medium truck tires available in 2004, and possibly through 2006, both at the OE and dealer levels,” says Ron Gilbert, director
Inside Information: RFID Technology Bolsters Tire Management
Radio frequency identification (RFID) technology isn’t new. But when it comes to using RFID technology to track truck tires instead of a skid of laundry soap, what’s old is becoming new again. At his trailer yard in Moses Lake, Wash., Lee McGraw, equipment maintenance manager for regional carrier LTI, scans the tires on 21 tractors