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That Time Again

Change, as anyone will tell you, is inevitable. And so it is with the International Tire Expo, which moved to a new hall in the massive Las Vegas Convention Center (LVCC) last year, and features a slimmed down program in 2003.

Fast Furious Fun

By now, loyal readers of Tire Review and Wheel Turnings know that we spend a great deal of time and effort to bring you the most up-to-date articles covering real-world performance tire and custom wheel topics. This month starts a two-part series that will showcase several tire/wheel dealers around the country who have set the

Industry Report

It took seemingly forever, but NHTSA finally issued final tire performance and testing standards in late June – more than a year after its initial proposal was revealed. The new standards feature more stringent performance test parameters, including a controversial low inflation pressure test provision.

Rock-Solid Profits

Everywhere across this land, men and women are turning ordinary trucks into monstrous off-road vehicles capable of tackling terrain that would make a mountain goat tremble. I recently had the opportunity to go on a trail ride with a friend, Rich Sterzoy, who owns Majestic Tires & Service in Mobile, Ala. Sterzoy started his business

Industry Report

After nearly seven years of trying to reshape Goodyear into the world’s largest tiremaker only to see it backslide to the brink of financial disaster, Sam Gibara is out.

A Military Salute

With military equipment playing such a prominent role in world news recently, I thought it might be interesting to review the types of tires on military trucks and compare them to our more familiar over-the-road highway tires. First, both tire types perform the same basic functions of supporting loads, transferring driving and braking torques, generating

Know Your Limits

Once again, this fine publication is giving me an opportunity to write an article. For those who aren’t familiar with me, I’m Jimmy Smith, son of the editor of this magazine. You might remember the column I wrote for Tire Review a couple of years ago about driver’s education.

The Open Road

The Open Road Even With Competition, Specialty Products, the Opportunities Are There Everyone likes their freedom. The freedom to go where they want, to do what they want, to enjoy themselves how they want is inherent in humans. One thing that has always been a symbol of freedom is the motorcycle. Motorcycles can take us

Habit-Changing Agents

When I was in the advertising biz, the best piece of advice I ever got was this: It’s easy to write beautiful copy. It’s damn hard to get someone to spend $1 million on a machine they don’t need. It is equally true is that it’s damn hard to get people to change their ways.

Back Home Again

Back after a one-year hiatus, the World Tire Expo returns with a wide range of educational programs, special events and trade show opportunities. This will also be the first WTE under the Tire Industry Association.