WIX Filters Wins Brand Engagement Award
Arnold Motor Supply honored WIX Filters with the 2017 Brand Engagement Award by during the Merrill Company 90th anniversary celebration.
WIX Filters to Unveil Commemorative Logo for 50 Years in Racing
In celebration of 50 years in racing, WIX Filters plans to unveil a commemorative logo with partner Kalitta Motorsports during the NHRA Four-Wide Nationals race at Charlotte Motor Speedway on April 28.
WIX Filters Named Official Filters of Kalitta Motorsports
WIX Filters has entered a technical and associate sponsorship with Kalitta Motorsports as a chief technical partner for the 2017 season. Through the sponsorship agreement, WIX has been named the Official Filters of Team Kalitta, which competes in the National Hot Rod Association (NHRA). “Our partnership with Kalitta Motorsports is a continuation of a great
WIX Filters Partners with Furniture Row Racing
WIX Filters has partnered with the Denver-based Furniture Row Racing team as a primary and associate sponsor during the 2017 NASCAR Cup Series season.
Wix Filters Shares New Products, Promotions at AAPEX
Wix Filters will introduce several new products and announce next year’s promotions at this week’s Automotive Aftermarket Products Expo (AAPEX) (booth #1638). Wix will introduce new NanoPro technology, which initially will be featured in 33 heavy-duty air filter part numbers and provides higher initial efficiency and a final efficiency of up to 99.99%, according to
Why Oil Filters Matter to Extended Oil Change Intervals
With oil life indicators pushing the average oil change past the 6,000-mile mark, it is not just the quality of the oil that’s improved, it is the quality of the filter, as well.
The Changing Functional Fluid & Filters Market
What ever happened to the $19.95 oil change? The answer is that it disappeared, along with the “dinosaur” oils of the day. Using the $19.95 oil change as an example of the unique challenges faced by the auto repair industry in general, its original intent was to attract vehicles into the service bay for visual
Wix Filters Earns Supplier of the Year Honor
O’Reilly Auto Parts has named Wix Filters the 2015 Supplier of the Year. This award recognizes suppliers who offer exceptional business to O’Reilly Auto Parts. “Our partnership with Wix Filters is an incredible asset to our organization,” said Tom Seboldt, O’Reilly Auto Parts vice president of merchandise. “This past year, they helped us achieve a
Cabin Air Filters Serve A Dual Purpose
Cabin air filters, like other filters, are a maintenance item that needs to be inspected and replaced on a regular basis. Yet, in spite of the aftermarket’s efforts to educate the public, many motorists still don’t know their vehicle even has such a filter. It’s out of sight and out of mind for many motorists.
