WIX Filters to Unveil Commemorative Logo for 50 Years in Racing - Tire Review Magazine

WIX Filters to Unveil Commemorative Logo for 50 Years in Racing

In celebration of 50 years in racing, WIX Filters plans to unveil a commemorative logo with partner Kalitta Motorsports during the NHRA Four-Wide Nationals race at Charlotte Motor Speedway on April 28.

In celebration of 50 years in racing, WIX Filters plans to unveil a commemorative logo with partner Kalitta Motorsports during the NHRA Four-Wide Nationals race at Charlotte Motor Speedway on April 28.

The logo will be unveiled on J.R. Todd’s Camry Funny Car at the zMax Dragway at Charlotte Motor Speedway. Team Kalitta will also display the logo on all its cars throughout the year as a new partner for WIX in 2017.

“For the past 50 years, racing has provided WIX with one of the toughest testing grounds for our filters and the technology behind them,” said Jennifer Gibson, brand manager for WIX Filters. “Our engineers have long developed solutions to unique problems faced in the grueling conditions of professional motorsports. We are thrilled to celebrate our history this year.”

Racing legend Richard Petty started WIX’s racing history by using WIX filters in 1967. The following year, WIX became an industrial member of the National Association of Stock Car Racing, and in the 1969 NASCAR season, WIX cars won 13 of 14 Super Speedway races of 400 miles or more.

Today, WIX Filters has numerous involvements in motorsports, including: the 2017 sponsor of Martin Truex, Jr. and Erik Jones with Furniture Row Racing; J.R. Todd, Doug Kalitta, Troy Coughlin, Jr., Alexis DeJoria and Shawn Langdon with Kalitta Motorsports; and GRC Dreyer & Reinbold Racing drivers, Alex Keyes, Travis PeCoy and Christian Brooks.

WIX will also post updates about its 50th racing anniversary across social media.

You May Also Like

Firestone Airide Tennessee Plant Recognized for Safety

This is the facility’s fourth STAR award, reflecting the company’s and
teammates’ commitment to a safe and healthy work environment.

Firestone Airide, a division of Firestone Industrial Products Company, announced that the company’s Dyersburg, Tenn., manufacturing facility has received its fourth Volunteer STAR (Safety Through Accountability and Recognition) award.

The Volunteer STAR award recognizes the best-of-the-best in safety and health programming and performance. Patterned after the federal Occupational Safety and Health Administration Voluntary Protection Program, the Volunteer STAR award is the state’s highest honor for workplace safety and health.

Apollo Tyres Opens Digital Innovation Center in India

In partnership with the Telangana Government, Apollo Tyres announced the launch of a digital innovation centre in Hyderabad, India.

MEMA Announces New Structure and Brand

The realignment will allow the association to better serve members and prepare for the future of mobility.

restructure
RNR Tire Express Named to Entrepreneur’s Franchise 500 List

The RNR team is celebrating 10-plus years being named to the Franchise 500 list.

‘New Culture,’ Dealer Commitment to Fuel Nexen Tire’s Growth

Hear what Nexen Tire executives have to say about the tire industry, supply chain and what dealers can expect from the company this year.

Nexen-Tire-John-Hagan-exec-VP-Sales

Other Posts

Magna Tyres Brings Latest OTR Tire Range to ConExpo Show

The latest OTR tire products will be displayed on the Magna Tyres stand.

ALI Announces Digital Lifting Points Guide

ALI is offering a digital lifting points guide that covers vehicles from model years 2000 through 2023.

Goodyear and Gatik Demonstrate Goodyear SightLine Technology

Goodyear and Gatik demonstrated, in a proof of concept, intelligent tires powered by Goodyear SightLine technology.

Chapel Hill Tire Gives Back Through 12 Days of Kindness Initiative

Discounts, charity and giving back was how Chapel Hill Tire celebrated the holidays.