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Wix Filters Shares New Products, Promotions at AAPEX

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Wiwix_cabinair_familyx Filters will introduce several new products and announce next year’s promotions at this week’s Automotive Aftermarket Products Expo (AAPEX) (booth #1638).

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Wix will introduce new NanoPro technology, which initially will be featured in 33 heavy-duty air filter part numbers and provides higher initial efficiency and a final efficiency of up to 99.99%, according to the company.

The company also will debut new cabin air filters that are exclusively enhanced with Microban antimicrobial product protection. The filters in the new line are protected from the growth of bacteria, mold and mildew to help keep negative elements from entering a vehicle’s interior, and keep cabin air fresh for the lifetime of the product, Wix said.

Meet and greet/autograph sessions are planned with Dreyer & Reinbold Racing drivers Alex Keyes (Tues., Nov. 1 from 12:30 to 1:30 p.m.) and Tanner Whitten (Wed., Nov. 2 from 12:30 to 1:30 p.m.).

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Finally, Wix said it will unveil an extensive lineup of sales promotions for 2017. These programs are designed to increase customer sales, raise brand awareness and connect customers with experiences involving their love for racing and the brand, according to the company.

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