Midas Focusing on Tires in Advertising
This fall, Midas will focus on the tires-service message and will be offering consumers special offers throughout November. Shops in the U.S. will offer consumers up to $160 in mail-in rebates on four select Goodyear and Cooper tires. In Canada, customers can receive up to a $140 rebate on Goodyear, Dunlop or Bridgestone Blizzak tires.
Midas Expanding in Canada
Midas is looking to increase its presence in Quebec and is currently seeking franchisees to expand the brand in Quebec City. Midas, a subsidiary of TBC Corp., has plans to add multiple locations over the next two years in Quebec City, Drummondville and Trois-Rivières, it said. Midas has served the Quebec providence through 18 locations
Midas Helps Drive Out Hunger
Midas is assisting local food banks this December as part of a North America-wide “Drive Out Hunger” campaign. For every like Midas receives on its Facebook page, the company will donate to funds to food banks around the country between Nov. 15 and Dec. 31. “Midas has a long history of giving back, including a
TBC Seeks Strong Growth for its Midas Unit
Recently, TBC Corp. hosted a national meeting of Midas franchisees in Las Vegas, bringing together some 550 owners, employees, suppliers and TBC executives to discuss the retail service and tire business’ future direction. Acquired by TBC in April 2012, Midas boasts some 1,300 locations across the U.S. and Canada – a total of 2,100 globally
Midas Receives Award
Midas was presented the 2014 Bronze Telly Award in “training” for its video, “The 10 Midas Way Absolutes.” The training video was created in partnership with Harris Goldman Productions. It was produced to reinforce dealer success by educating new franchisees on Midas best practices, the company said. The Telly Awards honor the finest film and
TBC Looks to ‘Midas Touch’ to Boost Chain
TBC Corp. is looking to boost the image of its Midas Total Car Care operation, and looking backwards to do that. The company has dusted off and re-launched the familiar “Trust the Midas Touch” tagline in a new series of TV and print ads and promotions as part of an overall effort to “reinvent its
Coloradoans Team Up to Make Midas Buy
A pair of Colorado-based Midas location owners formed a partnership to buy 30 other Midas stores in the Midwest and Eastern U.S. Jeff Genuario, president of Midas of Colorado, which owns 10 franchised Midas locations in the Colorado Springs, Denver and Pueblo areas, joined up with Judd Shader, a Denver-based owner of five Midas and
Midas Store Targeted by Tire Dumpers
A Midas store location in Ypsilanti, Mich., has become a dumping ground for scrap tires, and police are working leads to find the perpetrators. On May 1, some 80 scrap tires were illegally dumped at the store, the latest in a string of such acts that have hampered the location. The Ypsilanti Police Department has
TBC Selects Leaders for Midas Franchise Operations
Following TBC Corp.’s acquisition of Midas, Inc., the company appointed Midas veteran Mike Gould to head Midas’ North American franchise organization. Gould, who has spent 32 years with Midas – serving most recently senior vice president of franchise operations – has joined TBC as senior vice president and chief operating officer for Midas. Tim Garza