Midas Franchisee Recognized by International Franchise Association
Midas franchisee Judd Kyle Shader was honored by the International Franchise Association (IFA) with its annual Franchisee of the Year Award.
Midas Launches ‘Project Spark’
Midas has launched Project Spark, a national initiative to help families, veterans and first responders get back on the road.
Midas, Big O Tires to Waive Initial Franchise Free for Eligible First Responders
The TBC Corp.’s Midas and Big O Tires announced they will waive initial franchise fees for eligible first responders.
Midas Recognizes Franchisees of the Year
The awards were implemented in 2016 to highlight franchisees commitment to Midas core values, as well as sales growth, community involvement, business engagement and loyalty to the brand.
King Midas Returns to Midas Commercials
The brand’s new message? King Midas is alive, well and offering guidance and advice to the mechanics and managers at the nearly 1,300 care-care locations named after him.
Leeds West Buys 42 Midas Locations
Leeds West Groups is soon to become the largest owner of Midas, Big O Tires and SpeeDee Oil Change & Auto Service locations in the United States through acquisition. The group has entered into an agreement to buy Auto Systems Experts (ASE), an employee-owned company based out of Davenport, Iowa, that operates 42 Midas locations
Midas Feeds America with Tires and Tweets
Midas has announced that for every tire installed in its stores through the end of this year, the company will donate one meal to Feeding America, the nation’s largest hunger-relief charity.
Synchrony Financial Extends Agreement with Midas
Synchrony Financial will continue to provide a private label credit card program for Midas.
Midas Expanding in Iowa
Midas Auto Systems Experts, the 2015 Midas Dealer of the Year, is opening a new Midas location in Ankeny, Iowa. This is the franchisee’s seventh Midas franchise in the Des Moines region. “Midas has been a trusted partner in the Des Moines community for decades and we are excited to be expanding our service to
Midas Celebrates 60 Years
Midas celebrates its 60-year anniversary this year with a new plan focused on tires and auto service. “The future of our brand is in tires and auto service,” said Mike Gould, Midas executive vice president and chief operating officer. “It’s a major change, and we are confident about it because change is in our DNA: