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Balancing for Bucks

Balancing For Bucks So what if a line haul driver can’t feel the vibration? Taking a pass on balancing truck tires is a big mistake for fleets, for drivers and, ultimately, for dealers. Following the flow of technology is going to help your fleet customers. That’s the trend. If you save them money, they love

Virtually Trained

Virtually Trained Different tactics may be the key to training in the tire industry.   Within the tire industry, most dealers will say there’s a serious need for training. Either training on new equipment or products, or training for continuous improvement. Rare is it that a dealer feels he knows everything there is to know

Alignment & Driveability

Alignment & Driveability You’ve worked hard to make the sale, now you have to make sure that the customer doesn’t come back with a serious complaint. When dealing with issues regarding the driveability of the vehicle, there are several inspections, and possibly a few adjustments, to be made. You better be ready for the inevitable

Capital Idea: Pieces of Equipment are a Big Piece of the Puzzle

Capital Idea Pieces of Equipment are a Big Piece of the Puzzle To the layman, the only two things needed to open a tire dealership are tires and customers. Too bad that’s not even the majority of the equation. A lot more goes into being successful. Things like quality service, quality technicians, advertising. And let’s

Yokohama’s Mississippi Tire Plant Celebrates 10 Years of Manufacturing Commercial Truck Tires

Established in October 2013, today the plant produces around 800,000 commercial tires annually.

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ASE Introduces New Specialist Certification Test

The National Institute for Automotive Service Excellence (ASE) introduces a new Advanced Driver Assistance Systems (ADAS) Specialist Certification test (L4). ASE says it created the L4 ADAS Specialist Certification test to identify technicians who possess knowledge of the skills required to diagnose, service and calibrate ADAS on late-model automobiles, SUVs and light-duty trucks. In addition

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Torqata to Host ‘Reinvent the Wheel’ Hackathon 2.0

Torqata announced that it, in partnership with sponsors American Tire Distributors (ATD), Google Cloud, and Continental, will host the ‘Reinvent the Wheel’ Hackathon 2.0 on Nov. 11, at ATD’s headquarters in Huntersville, North Carolina. The 24-hour competition invites college students and professionals specializing in data science at all experience levels to develop sustainable solutions that

Video: Dismounting & Mounting Tire Assemblies

Tips on how to change a high-performance, run-flat tire without damaging the wheel, TPMS sensor or tire.

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Video: ADAS & Ride Height

The importance of measuring ride height on ADAS-equipped vehicles.

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Video: Fuel Levels and Alignment Angles

How fuel level can change a vehicle’s ride height and thus change the alignment angles – a crucial thing to understand given the tighter tolerances on ADAS-equipped vehicles.

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