Their Best Interest: Honesty and Going By the Book The Only Way to Keep Customers
Their Best Interest Honesty and Going By the Book The Only Way to Keep Customers Diary ProfileBarry Steinberg, OwnerDirect Tire (Four locations)Location: Boston, Mass.Years in Operations: 26No. of Bays: 50No. of Techs: 22 service techs and 34 tire techsTire Brands Carried: Toyo, Cooper, Dunlop, Falken and PirelliAverage Jobs/Day: 275-325Tire/Service: 45%/55%Other Non-Tire Services: Complete undercar services, brakes,
Dealer Diary
Dealer Diary For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.This year, we’re profiling someone whose primary focus is customer service – Barry Steinberg, owner of Direct Tire and Auto Service, headquartered in Boston. By
Dealer Diary: Getting It Right
Getting It Right For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus through both a retail store in Dayton
Dealer Diary: Picking the Keepers
Picking the Keepers For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.This year, we’re excited to be profiling a unique and well-known dealer – and someone whose primary focus is customer service – Barry Steinberg,
Dealer Diary: Selling Yourself
Selling Yourself By Craig Gifford For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus, through both a retail store
Dealer Diary: User-Friendly
User-Friendly For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.This year, we’re excited to be profiling a unique and well-known dealer – and someone whose primary focus is customer service – Barry Steinberg, owner of
No Typical Dealer: College Plan Leads Dayton’s Schardt to Success
No Typical Dealer Diary ProfileDave Schardt, OwnerThe Wheel SourceLocation: Dayton, OhioYears in Operations: 10No. of Bays: 3No. of Techs: 2 mechanics and 2-4 tire changersTire Brands Carried: Yokohama, Toyo, VogueAverage Jobs/Week: 40-50 wheel/tire jobs,10-20 service jobsRetail/Wholesale: 40-50%Other: Non-Tire Services: Springs, shocks, brakes, performance exhaust, superchargers, bolt-on horsepower items, NOS installation and refills, alignments, oil changes,
Capital Idea: Pieces of Equipment are a Big Piece of the Puzzle
Capital Idea Pieces of Equipment are a Big Piece of the Puzzle To the layman, the only two things needed to open a tire dealership are tires and customers. Too bad that’s not even the majority of the equation. A lot more goes into being successful. Things like quality service, quality technicians, advertising. And let’s
Moving Day
This is the 11th – and final – installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it, the many issues he deals with, and his thoughts on the industry in general. This year, our Dealer Diary series, written by Managing Editor Craig Gifford, featured
Programs Offer Options
Profit Handbook Programs Offer Options There’s a quiet confidence about Dave Crawford. He can get animated, mind you, especially when it comes to discussing "the program." When you ask him why a tire dealer wouldn’t want to join American Car Care Centers (ACCC), the group’s marketing director answers bluntly, "I don’t think they understand the