Spectacular Showrooms
These days, when it comes to showrooms and customer lounges, there’s a lot of potty talk going on. But, it’s not what you might think. Tire dealers are literally cleaning up their act, and it has nothing to do with verbal communication. It has everything to do with attracting and keeping customers. “I’m very serious
Sell the Sizzle: Building a Strong Performance Business Takes More than Prayer
When it comes to building high performance tire and wheel sales, offering the right products and having strong technical skills are only parts of the equation. Perhaps more than any other segment, marketing plays a huge role in building a solid, loyal customer base. In this Performance Training Guide article, we’ll look at success-building techniques
While It’s Hot: With the Right Business Approach, Selling Nitrogen Can Pump Up Profits
For the past five or so years, suppliers of nitrogen-inflation equipment have made serious claims. Compared to moisture- and dirt-laden compressed air, nitrogen – a dry, inert gas – runs cooler, does not permeate through rubber as quickly and does not cause rust to develop on steel cords, expensive wheels or tire pressure monitoring sensors.
Technology ROI: A Different View
In the world of an independent tire dealer, calculating return on investment (ROI) is an everyday occurrence. Before you invest in an alignment machine, you calculate the number of additional alignments you could perform with the machine, estimate reduced comebacks and consider how your bay space can best be used. You do the same with
Better Fuel Economy? Start With a Strong Tire Program
This year, the U.S. interstate highway system marks its 50th anniversary. It is not surprising to drivers who travel these roads that, amid the ever-rising cost of a barrel of oil, and the proliferation of eco-friendly hybrids and alternative fuels, trucks still rule the highways and their many adjoining capillaries. While the percentage of trucks
Get it Straight: Don’t Miss Out on Alignment Profits Due to Equipment Concerns
Being in this industry for as long as I have, I have watched businesses thrive on aftermarket wheels and tires. One thing I’ve noticed, however, is that many high-volume wheel businesses rarely offer alignments. This poses both a problem and an opportunity. The problem: While these businesses are turning out dozens of large tire and
Measure By Measure: Part II: Five More Ways to Grow and Maintain Tire Profits
Last time, I described six different ways for tire dealers to measure and improve tire profits. Known as key performance indicators (KPIs), these benchmarks provide a way to measure the performance of your business. KPIs are important because you can’t manage what you don’t measure. Even though many dealers agree with this business concept, most
Bob’s Tires a Beastly Business
(Akron/Tire Review – Red Bluff Daily News) Tires, brakes, wheel alignments. Turtles, iguanas, parrots.
First Commercial Vehicle Michelin Accreditation
(Clacton, U.K./Tyres & Accessories) Ashford-based independent retailer Commercial Tyres has become the first truck tyre dealer in the UK to pass a series of stringent quality checks laid down by Michelin Tyre plc.
Staggering Results: Stocking and Selling Innovative Products Can Boost Profits
Over the next few months, you will be reading a great deal about who had the biggest, most expensive or most outrageously modified product or vehicle at the SEMA show. Sure, it all looks good, but how will it help you grow your business? I want to take a different approach and tell you about