Built to Last: Smart Lifecycle Cost Control Can Help Fleets Squeeze Every Last Mile Out of Every Casing
Here’s a bulletin for fleet maintenance managers responsible for extending tire casing life: If you start a serious tire inflation program today, you will enjoy a 10% improvement in tire mileage expectations tomorrow. That’s only the beginning. If you add a proper tire rotation program, daily calibration of your tire pressure gauges, an alignment program
Direct Discourse: Have a Plane Spell Out Your Company Name in Smoke
Have a plane spell out your company name in smoke. Hire someone to stand on the street corner in a monkey suit holding a sign. If you’re the conservative type, add store signage or buy an ad on TV, in the local newspaper or on radio. When it comes to advertising, independent tire dealers have
All the Right Moves: Secrets to Success in Growing Commercial LT Tire Market
Commercial light truck tire buyers are everywhere – if you know where to look. They are plumbing, HVAC or electrical contractors, construction companies and pick-up-and-delivery companies. They are regional/local delivery companies, public utilities, municipalities and many small, service-oriented outfits. Some don’t work for a company – they’re self-employed. Their specific lines of work may differ,
Tuning In: How a Pennsylvania Dealer Tapped into a Growing Market
You wouldn’t expect the northeast quadrant of Pennsylvania to be a high performance hotbed. Four-wheel drive pickups and SUVs would be more like it. But from Scranton and Wilkes-Barre south to Allentown and Harrisburg, the high performance market did grow, aided by the emerging tuner segment and the proliferation of high-end sports cars. Well-heeled customers
Crack the Code: How Do You Become Customer-Centric? The Answer is Simpler Than You Think
How Do You Become Customer-Centric? The Answer is Simpler Than You Think If you’ve ever attended a business seminar, trade conference or a similar event, it’s likely you’ve heard about CRM. Maybe you’ve listened to consultants glorify the benefits of CRM "modules" or "solutions" that, when plugged in, will increase your profitability. Behind the biz
Spitting out Rubber
Have you ever watched an auto race and thought about what it would be like to become one with a machine? Pushing yourself and a car right to the edge of catastrophe, yet be in total control? If you’re like me, there’s only one answer: Heck, yeah! Across this nation, people of all ages and
All the Angles
Right Equipment and Knowing What to Look for Cures Alignment Complaints Four-wheel alignments are commonplace in today’s service bays. Even light-duty, 4WD SUVs, such as Honda’s CR-V and Toyota’s RAV4, have independent rear suspensions with both camber and toe adjustments. Even solid, rear-axle vehicles require an alignment head on all four wheels. Without considering rear
Half a World Away
Like his American counterparts, Tire Town Komaoka store manager Yuji Asuke puts in long hours – 12 to 14 Monday through Saturday. But unlike many one-store American dealers, Asuke pulls in $1.3 million in annual sales with just himself and two other full-time employees.
Industry Report
Famed Calif. Dealer May Disappear
In Good Hands: Having The Right Insurance Can Help You Survive More Than One ‘What If’
In Good Hands Having The Right Insurance Can Help You Survive More Than One ‘What If’It’s said that when it comes to getting insurance, you’re simply betting that something bad will happen. True or not, it’s better to be safe than sorry. Having insurance is a must in order to stay in business. In today’s