4 New Tires in 1 Year: Nexen Talks Product Strategy, Marketing Goals
In the last year, Nexen Tire Americas has launched four tires in key segments with no plans of stopping. It has also moved its headquarters from southern California to Richfield, Ohio, to be closer to its R&D center, and has doubled down on its motorsports partnerships and OE fitments. So, how is the tiremaker faring
Technician of the Year Finalists Advance
Eleven of America’s top technicians recently competed in Detroit, Michigan to be named the 2022 Auto Value and Bumper to Bumper Technician of the Year hosted by DRiV and Garage Gurus. Nominated by their local warehouse distributor, the technicians arrived in the Motor City to compete against each other by completing a custom ASE test.
An Inside Look at the Goodyear-Cooper Integration Process [Audio]
A little over a year ago, Goodyear acquired Cooper Tire for $2.5 billion, promising synergies among the two companies and streamlined services for dealers. So how are they doing that? What does it take to integrate two American powerhouse tiremakers? In this episode of What’s Treading with Tire Review, presented by AAPEX 2022, we speak
An Inside Look at the Goodyear-Cooper Integration Process
A little over a year ago, Goodyear acquired Cooper Tire for $2.5 billion, promising synergies among the two companies and streamlined services for dealers. So how are they doing that? What does it take to integrate two American powerhouse tiremakers? Like you, we had lots of questions about how the companies would sort out their
Toyo Tire’s Graber: More Tires Coming for US Dealers, All-Weather is ‘Growth Segment’
When tire dealers tell you, “Keep doing what you’re doing, I just need more tires,” that’s a simple yet hard mandate to follow, especially in an environment where the supply chain is as predictable as the weather. Yet this is what Toyo Tires dealers told Michael Graber, president and CEO of Toyo Tire USA, when
Graber: All-Weather, Last-Mile Are ‘Growing Segments’ for Toyo [Audio]
When tire dealers tell you, “Keep doing what you’re doing, I just need more tires,” that’s a simple yet hard mandate to follow, especially in an environment where the supply chain is as predictable as the weather. Yet this is what Toyo Tires dealers told Michael Graber, president and CEO of Toyo Tire USA, when
Bridgestone Talks Guayule Rubber, Creating a Circular Economy [AUDIO]
Now more than ever, going green is permeating the industry. Automakers are required to meet certain sustainability requirements, which means everything that goes into creating a vehicle–ahem, the tires–are held to higher sustainability targets, too. Just ask Bridgestone, whose goal is to have 100% carbon neutrality and 100% renewable resources in its tires by 2050.
Bridgestone Talks Guayule Rubber Research, Creating a Circular Economy
Now more than ever, going green is permeating the industry. Automakers are required to meet certain sustainability requirements, which means everything that goes into creating a vehicle–ahem, the tires–are held to higher sustainability targets, too. Just ask Bridgestone, whose goal is to have 100% carbon neutrality and 100% renewable resources in its tires by 2050.
Hiring and Retaining Great Employees
This webinar is part of “AAPEX Repair Shop HQ Webinar Series: An 8-Part Webinar Series.” Sponsored by AAPEX. In a tight labor market, it can be tough to find the next great employee – but what are you doing to keep the superstars you already have? We’ll explore the challenges of maintaining a staff that
Undercar: Advanced Alignment Diagnostics For Electric Power Steering and ADAS
This webinar is part of “AAPEX Repair Shop HQ Webinar Series: An 8-Part Webinar Series.” Sponsored by AAPEX. With the adoption of ADAS and electric power steering systems, alignments have become more than setting the toe, camber and caster. We will cover adjusting the angles and calibrating sensors and system monitors. You’ll learn about steering