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The OTAA’s Month of Training & How To Use Training as a Retention Tool

Whether you’re hiring new people or wanting to “upskill” your current technicians, frequent training is a must for your staff to stay on top of new technologies and best practices. Training can come from many sources–manufacturers, parts suppliers, internally or even your own state tire and automotive association. This year, the Ohio Tire & Automotive

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Dexterity and Sumitomo Partner on Next Generation of Robots

Dexterity has partnered with Sumitomo Corporation to deploy 1,500 Dexterity-powered robots in warehouses across Japan. The Sumitomo Corporation signed an exclusive distributorship agreement in Japan with Dexterity to push into the Robots as a Service (RaaS) business. Using Dexterity’s SaaS-based robotic intelligence platform will provide customers with full-task robots, the companies say. According to Dexterity,

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The Latest Consumer Buying Data on Major Auto Purchases

The way consumers shop for tires has evolved over the years–you’re probably installing more tires from an online purchase than ever before and having conversations with customers who know (or think they know) what tires they need on their vehicle, thanks to the endless amount of information at our fingertips. The pandemic shifted consumers’ digital

Synchrony Financial Keith Mait What's Treading consumer buying behaviors
More Customers are Planning Major Auto Purchases. Here’s How You Can Help [Video]

The way consumers shop for tires has evolved over the years–you’re probably installing more tires from an online purchase than ever before and having conversations with customers who know (or think they know) what tires they need on their vehicle, thanks to the endless amount of information at our fingertips. The pandemic shifted consumers’ digital

Synchrony Financial Keith Mait What's Treading consumer buying behaviors
Independent Auto Shops in Maine Pursue ‘Right to Repair’ Ballot Measure

A right-to-repair ballot initiative is underway in Maine, as members of the state’s Right to Repair Coalition, a group of independent repair shop owners and employees, filed an application for a citizens initiative with the Maine Secretary of State’s office. The initiative asks for a statewide referendum in 2023 that would protect the rights of

CEMB’s Expansion in the US & its Wheel Balancing Roots [Audio]

When it comes to tire equipment, your mind can spin at the many options to choose from in each category. Each company makes a wheel balancer, tire changer, aligner or inspection equipment their own by adding certain features aimed at helping tire shops save time. One company in this space that specializes in wheel balancing

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Digging into CEMB’s Wheel Balancing Roots & US Expansion [Video]

When it comes to tire equipment, your mind can spin at the many options to choose from in each category. Each company makes a wheel balancer, tire changer, aligner or inspection equipment their own by adding certain features aimed at helping tire shops save time. One company in this space that specializes in wheel balancing

Whats-Treading-CEMB-David -Martin
Underhood: Stop/Start System Diagnostics

This webinar is part of “AAPEX Repair Shop HQ Webinar Series: An 8-Part Webinar Series.” Sponsored by AAPEX. A stop/start system can improve fuel economy by five to seven percent and lower emissions. For stop/start functions to work, five vehicle systems must work in unison for smooth operation. During this webinar we will cover how

Navigating the Rapids Ahead

This webinar is part of “AAPEX Repair Shop HQ Webinar Series: An 8-Part Webinar Series.” Sponsored by AAPEX. The typical repair shop is busier than ever – but what happens when the going gets rough? Many of today’s shop owners have never experienced a significant economic downturn. Has your shop prepared to weather any storms

4 New Tires in 1 Year: Nexen Talks Product Strategy, Marketing Goals [Audio]

In the last year, Nexen Tire America has launched four tires in key segments with no plans of stopping. It has also moved its headquarters from southern California to Richfield, Ohio, to be closer to its R&D center, and has doubled down on its motorsports partnerships and OE fitments. So, how is the tiremaker faring

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