P Zero World Debuts
Putting their own spin on the traditional tire store, Pirelli Tire North America opened the doors of its new P Zero World on June 15. The new retail pilot store translates Pirelli’s luxury-brand approach into its first-ever brick-and-mortar location, combining retail, service and corporate offices into one place. The company hopes this corporate-to-consumer combination will
Virginia Tire & Auto Celebrates 13th Location
Fairfax-based Virginia Tire & Auto celebrated its 40th anniversary and the grand opening of its new Bristow location on Aug. 25, with special guest Mario Andretti and a day of food, entertainment and prizes. During the event, racing legend and Firestone brand spokesman Mario Andretti visited hundreds of fans and signed autographs outside the new
2016 TIA Board Election Deadline Approaching
The voting period for the 2016 TIA Board of Directors election is coming to a close. By Sept. 1, 2016, TIA members with voting rights must submit their votes to elect four individuals to the TIA board for three-year terms. Nominees for TIA’s Board of Directors include: Bruce Besancon – Alliance Tire Americas, Inc., Wakefield,
Welcome Club 3633
Charles Goodyear revolutionized the commercial rubber industry when he discovered vulcanization and filed patent U.S. 3633. The filing of this patent can be seen as a starting point for the modern tire industry. Throughout history others built upon Goodyear’s discovery: Robert W. Thompson, John Boyd Dunlop, André and Édouard Michelin, Frank Seiberling, Harvey Firestone and
Club 3633 Profile: Madeline Triplett
Madeline Triplett, 26 Advertising Development Manager Hunter Engineering Co. In a short four years, Madeline Triplett has developed a true passion for the industry, with a deep appreciation for its unique blend of innovation and tradition. She finds that the engineering and technological advances built on a foundation of old-school relationships (B2B, B2C and within
Goodyear Unveils Test Store
Goodyear Tire & Rubber Co. is rethinking the customer experience of its Goodyear Auto Service stores with the opening of a new location at Summit Mall in Fairlawn, Ohio. The new store, located near the tiremaker’s headquarters, will be a fully operational store where Goodyear can test new ideas. During a June 16 store preview,
TIA Announces Candidates for 2016 Board Election
The Tire Industry Association (TIA) has released candidate information for the 2016 board of directors election and opened voting. The TIA membership will vote to elect four individuals onto the TIA board for three-year terms. The voting period ends Sept. 1, 2016, and results will be announced in mid-September. New board members will take office
Virginia Tire Celebrates 40 Years, New Location
Fairfax-based Virginia Tire & Auto will celebrate its 40th anniversary and the grand opening of its new Bristow location on Aug. 25, with special guest Mario Andretti. During the event, the racing legend and Firestone brand spokesman Mario Andretti will be available to visit fans and sign autographs. “This summer is a celebration at Virginia
Reimagining the Store
Last June, Tire Review challenged design students to rethink the consumer-facing image of the tire store and make shops more welcoming to customers. Design students from Kent State University reimagined the tire store with their own “Shop of the Future” designs featuring rooftop gardens, restaurants, and even a Starbucks. While the students’ waiting room designs
Hill County Radiator
When Ronnie Falkner noticed his customer base was becoming more women and businessmen, he started to reevaluate his store design. “A lot of ladies and businessmen like to have a clean and nice shop. Looking around I could see I needed some improvements,” he says. The owner of Hill County Radiator in Hillsboro, Texas, had
