Mark-Up vs. Margin: Knowing the Difference Makes a Difference in Profits
Mark-Up vs. Margin Knowing the Difference Makes a Difference in Profits Independent dealers often buy service parts from auto dealerships because, for some applications, they feel the quality may be superior to aftermarket parts, or because certain parts are available only through OE sources. Unfortunately, auto dealers typically discount hard replacement parts about 20% to
Dealer Diary: Getting It Right
Getting It Right For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus through both a retail store in Dayton
What You Want Isn’t Alwasy What You Get
Be careful. What you expect sometimes isn’t what you get. Especially in the workplace.
Later, The Rock Does A Brake Job
Let’s face it, the XFL has as much to do with football – or real sports – as, well, the WWF. America’s scribes have weighed in heavily against the XFL, comparing and contrasting the fledgling league’s attempt at football with the pinpoint execution and superior athleticism of a NFL contest. Even the skills displayed in
Make the Right Turn: Don’t Underestimate the Impact of Proper Valve Stem Torque
Make the Right Turn Don’t Underestimate the Impact of Proper Valve Stem Torque When the ITRA’s Commercial Tire Service Program began in 1996, I thought I knew everything about truck tires and wheels. Years of experience on the road and in the shop made me an expert as far as I was concerned. I didn’t
Dealer Diary: Picking the Keepers
Picking the Keepers For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.This year, we’re excited to be profiling a unique and well-known dealer – and someone whose primary focus is customer service – Barry Steinberg,
Focus on the ‘Why,’ Not the ‘What’
"Changing the basic retail tire buying experience" is the hot topic right now. It’s been the underlying thread of every dealer meeting I’ve attended over the past year, and it will doubtlessly be the theme of many more in the near future. And it should. Between 1997 and 1999, tire retail customer satisfaction, measured by
It Takes a Thief: One in Three Steal -Detecting and Preventing Employee Theft
It Takes a Thief One in Three Steal –Detecting and Preventing Employee Theft One of three workers steals from an employer and such sleight-of-hand costs businesses more than $50 billion a year, according to the U.S. Department of Commerce. Don’t think it’s a problem in the tire biz? Just last month an ex-store manager for
Dealer Diary: Selling Yourself
Selling Yourself By Craig Gifford For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus, through both a retail store
Dealer Diary: User-Friendly
User-Friendly For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.This year, we’re excited to be profiling a unique and well-known dealer – and someone whose primary focus is customer service – Barry Steinberg, owner of