Fins To The Left…
Sharks, as that nautical wheeler Jimmy Buffet reminds, are everywhere. And so this horror story of lawyers gone wild should be a lesson to all. California is renowned for its misdirected concerns – where else can 14 million people all drive at the same time, yet everyone worry about smoking in bars? – and goofy
Industry Report
TIRES UNDER FIRE – AGAINContis, Generals, Dunlops and Firestones Eyed
Can You Get There Alone?: The Pros and Cons of Programs, Groups & Franchises
Can You Get There Alone? The Pros and Cons of Programs, Groups & Franchises Tire One. Auto Edge. American Car Care Centers. Best One. Tire Factory. Mr. Tire. Tirecraft. Kal Tire. Tire Shop. Excel Tire. Tire Pros. President Tire. T3. King Bear. OK Tire. Big O. Michelin’s Alliance Program. Bridgestone/Firestone’s Affiliated Dealer and Tire Starz
The Art of Selling
The Art of Selling Over the last several months, you have learned about the technical aspects of custom wheels. Now, it’s time to develop your selling skills. In this first of a two-part segment, we’ll discuss ways to market your business and gain marketshare in your area using custom wheels. Then we’ll show you how
Dream II: The Branch
DREAM II: THE BRANCH Deciding If, When and How For That Second Location Like most entrepreneurs, you probably went into business to fulfill a dream of owning your own place and being your own boss. If your operation is successful, then chances are you’ve thought of opening a second location – a sequel to the
Back to Basics – Part 2
Back to Basics – Part 2 Building on the knowledge gained from last month’s column on wheel measurement basics, let’s take a look at the different types of lug nuts and their purposes. This may seem like a trivial matter, but the fact is that for all of the work that you do in your
Advertising: Standing Out in the Crowd Takes Planning, Savvy and Control
ADVERTISING: Standing Out in the Crowd Takes Planning, Savvy and Control Waste begins when you are "sold" advertising instead of "buying" it. Then your program is not really "programmed" but, instead, is the result of successful sales calls made by eager media representatives. Getting your ad dollars to produce more takes sound budgeting, astute buying
Keeping It All In The Family: A ‘Well-Run’ Family Business is Not a Contradiction
Keeping It All In The Family A ‘well-run’ family business is not necessarily a contradiction in terms. There have been many cases of successful family companies, and there will be many more to come. But having family aboard can be both a help or a hurt, depending on how things are handled. Family ties are
In Good Hands: Having The Right Insurance Can Help You Survive More Than One ‘What If’
In Good Hands Having The Right Insurance Can Help You Survive More Than One ‘What If’It’s said that when it comes to getting insurance, you’re simply betting that something bad will happen. True or not, it’s better to be safe than sorry. Having insurance is a must in order to stay in business. In today’s
Industry Report
New Tie-Up Focuses on Run-Flat Technology