The Great Wide Open: Caring for RV tires and keeping customers informed can win business
The family vacation. It happens every year, usually in the summer when the kids are out of school. Load up the family car, pack the kids in the backseat and drive cross country. Maybe see the Grand Canyon or Mt. Rushmore. Use to be people traveled in a station wagon. Bulky and
The Air In There
The Air In There We’ve discussed a number of tire selection, maintenance and technology issuesin this column over the last 18 months. Over this period, roadside tire pieces have continued to figure prominently in news reports and studies conducted by parties inside and outside of our industry.Some reflection and updating on the basics of pneumatic
Thinking Outside the Box: Five Ways to Boost Vehicle Service Profits
Thinking Outside the Box Five Ways to Boost Vehicle Service Profits Vehicle service has long been a staple of nearly every retail tire dealership. The vehicle is up on the rack, the tires are off, and numerous systems are exposed and ready to be looked at. And from the customer’s point of view, it’s convenient
Public Relations 101: Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest
Public Relations 101 Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest Donald Trump has a pretty easy time getting his name out in the press. But it doesn’t take Donald Trump money to get your name known as the best tire shop in town. Boosting your customer base may only require
Looking For Trouble: Without a Torque Wrench, You’re Just Under the Gun
Looking For Trouble Without a Torque Wrench, You’re Just Under the Gun On Sept. 27, 2000, a tractor-trailer on I-70 outside of Columbus, Ohio, lost two wheels on the trailer. One of the wheels bounded across the interstate and struck another semi traveling in the opposite direction, causing the vehicle to lose control and jump
Strategy For Returns
If you are like most business people, you’ll be going to at least one convention and/or trade show in the next year. At last count there were more than 12,600 conventions each year, attracting 13.5 million attendees and spouses to 300 convention centers around the country.
Not Cutting It
Not Cutting It There is a distinct difference between fixing something or repairing it. A “fix” is a temporary solution, while a ®repair® permanently restores the object to its original condition.When tires go flat as the result of a puncture, there is only one acceptable method for returning them to service. Repair.According to tire manufacturer
Make or Break: Smart Pricing Strategy Can Keep You Humming Long-Term
Make or Break Smart Pricing Strategy Can Keep You Humming Long-Term How important is pricing to retailing success and how tricky is it? Answers: Very and very. The evidence rests with the story of two retailing giants – Wal-Mart and Sears. Wal-Mart built its success on "everyday low prices" rather than sales, and now is
Dealer Diary: Justly Saying No
Justly Saying No For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus through both a retail store in Dayton
Knock, Knock, Knock: How to Stay Safe When Uncle Sam Comes Calling
Knock Knock Knock How to Stay Safe When Uncle Sam Comes Calling Most employers do their best to provide employees with a safe workplace, and few, if any, intentionally disregard safety or environmental regulations at the expense of the well-being of their workers or the community. Owners of small businesses find it almost impossible to