Shifting into Overdrive
Looking to push the brand into "overdrive," Goodyear Tire & Rubber Co. took 25 of its best Kelly brand dealers to Kelley’s Island, Ohio, in mid-June for what it dubbed a "major announcement."
Tangled Program Web
The question of whom is responsible – and ultimately accountable ®“ for tires and wheels in any given trucking organization is one that has been considered by the industry for decades. Answers have been varied, sometimes innovative, and often overly complex. Occasionally, the responsibility has been fragmented, resulting in conflicting rather than complementing interests. Major
Covering the Bases
Focus on the Things That Make a Successful Business Complacency is the kiss of death for any business owner. Some have an innate unwillingness to change or to try something new, but the successful business owner wants to know everything about his business. He never says, "Well, that just doesn’t matter." In business, everything is
Getting it Right: TCI’s Careful Selection of Dealers and Program Offerings is Paying Off
David Snyder, vice president of small tire marketing and sales, has been with Tire Centers LLC (TCI) since the company was formed in January 1986. Back then, TCI was focused on the commercial side of the industry – garnering less than 10% of its overall business from the retail side. All of that changed, however,
Industry Report
RMA Asks NHTSA For Internet OptionLooking to increase the number of tires being registered, the RMA has asked NHTSA for formal permission to allow tire buyers to register to tires via tiremaker Web sites. Allowing "additional, easier choices" would enhance NHTSA’s ability to notify owners in the event of a safety problem with their tires.
Industry Report
Still a Long Road Ahead for Troubled TiremakerDespite posting the worst losses in the company’s 105-year history, things began to look up for the financially troubled Goodyear Tire & Rubber Co. during a hectic early spring.
The Open Road
The Open Road Even With Competition, Specialty Products, the Opportunities Are There Everyone likes their freedom. The freedom to go where they want, to do what they want, to enjoy themselves how they want is inherent in humans. One thing that has always been a symbol of freedom is the motorcycle. Motorcycles can take us
Habit-Changing Agents
When I was in the advertising biz, the best piece of advice I ever got was this: It’s easy to write beautiful copy. It’s damn hard to get someone to spend $1 million on a machine they don’t need. It is equally true is that it’s damn hard to get people to change their ways.
No Grand Plan: Keegan, Rich Say Goodyear Dealers Will Be The Key
No Grand Plan Keegan, Rich Say Goodyear Dealers Will Be The Key to Turnaround "Dealers are our most important customers. We don’t have any other customer more important that you. You are extremely important to us. If we haven’t said that recently, I’m here to say it. We love our dealers and we want you back."
Fun in The Sun
What’s wrong with heading to Cabo San Lucas, Mexico, in the middle of February? Absolutely nothing as far as Tire Centers Inc. (TCI) is concerned.TCI held its sixth Great Escape incentive trip, this time in the Mexican resort town Feb. 17-21. In total, 121 dealer couples were able to attend.