Programming Profits: Software Programs Can Benefit Dealers – If They’re Willing to Listen
Programming Profits Software Programs Can Benefit Dealers – If They’re Willing to Listen By now, everyone has heard about tire dealers and their relationship with computers, the Internet and software packages. Most have them, many are afraid of them, and some don’t want anything to do with them. Simple enough. Having a computer in your
Racing For Retail Dollars: How Dealers Have Turned Race Track Involvement Into Large Profits
g. "We are perceived as being more of a hard-core retailer, especially with Falken and the other brands we carry," Trahan said. "We’re more prone to selling products for their performance characteristics. We don’t really believe in things like Plus-4. Performance is the No. 1 thing here. The look is secondary." Another thing that Trac
Industry Report
TIRES UNDER FIRE – AGAINContis, Generals, Dunlops and Firestones Eyed
Can You Get There Alone?: The Pros and Cons of Programs, Groups & Franchises
Can You Get There Alone? The Pros and Cons of Programs, Groups & Franchises Tire One. Auto Edge. American Car Care Centers. Best One. Tire Factory. Mr. Tire. Tirecraft. Kal Tire. Tire Shop. Excel Tire. Tire Pros. President Tire. T3. King Bear. OK Tire. Big O. Michelin’s Alliance Program. Bridgestone/Firestone’s Affiliated Dealer and Tire Starz
Industry Report
NHTSA Delays Standards, Faces Suit
The Art of Selling
The Art of Selling Over the last several months, you have learned about the technical aspects of custom wheels. Now, it’s time to develop your selling skills. In this first of a two-part segment, we’ll discuss ways to market your business and gain marketshare in your area using custom wheels. Then we’ll show you how
Dream II: The Branch
DREAM II: THE BRANCH Deciding If, When and How For That Second Location Like most entrepreneurs, you probably went into business to fulfill a dream of owning your own place and being your own boss. If your operation is successful, then chances are you’ve thought of opening a second location – a sequel to the
Industry Report
Michelin Reopens Closed Plant in Mexico
Genders and Generations: Figuring Out What Really Makes Your Customers Tick
Figuring Out What Really Makes Your Customers Tick Tire dealers see a variety of customers stream through their doors everyday. Quiet ones, loud ones, demanding ones, meek ones, young ones, old ones. And no matter who comes in, the dealer has to be ready. If he isn’t, business will be lost. Handling customers is always
Image Is Everything: How Your Customers See Your Shop Is The Sum of Many Parts
Image Is Everything How Your Customers See Your Shop Is The Sum of Many Parts It’s tough to nail down a single definition of tire dealership image. It’s one part customer service: Do your customers walk away satisfied? Was their car fixed to their expectation, and will they come back? It’s one part shop appearance: