Bridgestone Moves to Two Brand Strategy in Retreading
Business within the European retreading market is being subjected to centrifugal forces. While the tire majors who supplement their new tire portfolios with mold cure retreaded lines increasingly monopolize the growing premium segment, the budget segment is also enjoying growing attention. Competition is stiff in both segments and mid-range suppliers find themselves under increasing pressure,
Goodyear Gives Back To Troops
The Goodyear Tire & Rubber Co. has launched its fifth annual “Goodyear Gives Back” charitable program, benefitting the Support Our Troops organization. As part of the program, Goodyear will replace the “Eagle” sidewall design on its NASCAR race tires with “Support Our Troops” messaging on all tires used during Memorial Day weekend at Charlotte Motor
What Does Bridgestone’s Two-Brand Retread Strategy Portend?
Business within the European retreading market is being subjected to centrifugal forces. While the tire majors who supplement their new tire portfolios with mold cure retreaded lines increasingly monopolize the growing premium segment, the budget segment is also enjoying growing attention. Competition is stiff in both segments and mid-range suppliers find themselves under increasing pressure,
Pirelli OE On Anticipated New Models At New York International Auto Show
Pirelli P Zero tires were fitted on some of the most anticipated new models as original equipment at this year’s 2014 New York International Auto Show, increasing the company’s North American presence. Of note, Pirelli is featured on the 2015 Ford Mustang Convertible, with a special display on top of New York City’s Empire State
BRIC and MINT Economies Impact on Tire Market
OK so the fact that China is the world’s largest tire producer, the largest carmaker, has the largest population and is likely to be the largest economy soon means that it is massively premature to write off the People’s Republic. Rapid growth and the huge scale of Brazil, Russia and India means these markets are
Three Ways to Promote and Sell More Service Through Your Website
Learn to utilize your website to sell more services.
Continental Sweepstakes Offers World Cup Prize Package
Continental’s “Score a Trip to Rio” sweepstakes, which runs through Dec. 9, offers an all expenses paid trip for two to the 2014 FIFA World Cup in Rio.
Yokohama Going Deep With Redlegs, Yankees Promotions
Yokohama is offering free Cincinnati Reds jerseys and a “VIP Experience” with the New York Yankees in a pair of baseball-related promotions the tiremaker is running through July 7.
Goodyear Kicks Off ‘Gives Back’ Campaign
NASCAR series tire supplier Goodyear is kicking off its fourth annual "Goodyear Gives Back" charitable program benefitting the Support Our Troops organization. To launch this year’s program, Goodyear will again transform its race tires by replacing the "Eagle" sidewall design with military camouflage lettering that reads "Support Our Troops" on all NASCAR tires used during
Goodyear Advantage Tour Air Show Kicks Off
The 2013 Goodyear Advantage Tour recently kicked off with a performance by aerobatics champion Mike Goulian during the TICO Warbird Show in Titusville, Fla.