The Goodyear Tire & Rubber Co. has launched its fifth annual “Goodyear Gives Back” charitable program, benefitting the Support Our Troops organization.
As part of the program, Goodyear will replace the “Eagle” sidewall design on its NASCAR race tires with “Support Our Troops” messaging on all tires used during Memorial Day weekend at Charlotte Motor Speedway. This coincides with the launch of the Goodyear Gives Back charity auction (Goodyear.com/GivesBack), which features autographed NASCAR memorabilia, VIP race experiences and rides on the Goodyear Blimp.
Proceeds from the charity auction will benefit Support Our Troops, a nonprofit nationwide organization that works to bolster the morale and well-being of America’s troops and their families. The tiremaker will match funds raised through the charity auction up to $50,000.
“The Goodyear Gives Back program continues to be one of the most visible symbols of military support during the Memorial Day race weekend,” said NASCAR President Mike Helton. “We hope that Goodyear’s efforts, along with our ‘NASCAR: An American Salute’ initiative, will encourage fans to show their support for the men and women who serve in the U.S. military.”
The Goodyear Gives Back program lasts through July 31.
