Goodyear Adverts Return to the TV

(Clacton, U.K./Tyres & Accessories) This week sees the return of Goodyear on TV for the second successive year in the U.K.

Published: March 9, 2006

Once again, the campaign focuses on Goodyear’s firsts in innovation – from the first tyre on the moon up to the present day RunOnFlat concept.

The TV advertising campaign allows Goodyear to reach millions of U.K. households with a clear brand message, focused on a clearly defined target consumer, the company said.

The campaign spans both terrestrial and satellite channels. The manufacturer is confident that the money it spends on TV is a sound investment as “Emmerdale” alone regularly attracts audiences of over 9 million viewers and, according to Goodyear, is consistently in the top three programmes for the company’s target audience.

Hercules Tire introduces the Ag-Trac F-2 agricultural tire

This robust tire designed for multiple farm surfaces is offered in two 16-in. sizes for 2WD front tractor wheel positions.

By Christian Hinton

Published: April 23, 2024

Hercules Tire and Rubber Company (HTR), a subsidiary of American Tire Distributors (ATD), recently introduced the Ag-Trac F-2, a robust tire designed for multiple farm surfaces, HTR said. This tire is offered in two 16-in. sizes for 2WD front tractor wheel positions.

According to HTR, the Ag-Trac F-2 is built to withstand the demands of farm work, with a durable construction that ensures long-lasting performance. Its design allows for traction and grip on a variety of surfaces, making it ideal for use in fields, pastures and other agricultural environments. In addition to its durability, the company said its Ag-Trac F-2 also offers precise control and maneuverability, which it said is essential for navigating tight spaces and making sharp turns in the field.