Goodyear Adverts Return to the TV - Tire Review Magazine

Goodyear Adverts Return to the TV

(Clacton, U.K./Tyres & Accessories) This week sees the return of Goodyear on TV for the second successive year in the U.K.

Once again, the campaign focuses on Goodyear’s firsts in innovation – from the first tyre on the moon up to the present day RunOnFlat concept.

The TV advertising campaign allows Goodyear to reach millions of U.K. households with a clear brand message, focused on a clearly defined target consumer, the company said.   

The campaign spans both terrestrial and satellite channels. The manufacturer is confident that the money it spends on TV is a sound investment as “Emmerdale” alone regularly attracts audiences of over 9 million viewers and, according to Goodyear, is consistently in the top three programmes for the company’s target audience.

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