More Women Choosing Cars Over Kids - Tire Review Magazine

More Women Choosing Cars Over Kids

(Clacton, U.K./Tyres & Accessories) A generation of women are choosing cars before kids as material possessions overwhelm maternal instincts.

Sales of cars to women are booming, with the biggest increase reported among those aged 29 to 44 with disposable income – and without children.

According to, the British car trade will see almost 5 million car purchases by women this year – half the U.K.’s forecast total sales. The RAC Foundation has stated that women buy almost 50 per cent of new or used cars, but have a deciding influence on 80% of purchases.

“Car manufacturers recognise the power of female purchase power and some are actively targeting women who have chosen to postpone parenthood. A huge number of women don’t settle down until their 30s and 40s and they are opting for possessions such as cars before spending their money on having kids,” said Lesley Jones, editor of, Eve magazine’s motoring Web site for women.

“There is a clear trend among independent, affluent women to treat themselves to the better things in life before they settle down. This includes squeezing every moment of maximum enjoyment from their hard-earned cash by driving their dream car. And who cares if it has no back seats to speak of? There’s plenty of time for a mum-bus when the kids eventually come along.”

Car advertising was worth £700 million in 2004 and the industry’s approach has softened over recent years to appeal to female car buyers, who have already helped the U.K. to second spot in convertible sales in Europe.

Birth rates have been collapsing among younger women who are believed to value education, career, cars and mortgages over having children.

You May Also Like

DMA adds new BrakeMaster coverage

New coverage for Ford and Chevy includes popular pickup trucks and SUVs.


DMA’s BrakeMaster line of brake rotors and drums now features over 400 SKUs – new coverage for Ford and Chevy includes popular pickup trucks and SUVs, the company said. Rounding out the latest offering is coverage for a wide range of Toyota, Lexus, and Acura sedans and Audi hot hatches.

What tire wear can tell you about ride control

Let’s go over some common tire wear conditions and what they could indicate regarding the vehicle’s ride-control components’ health.

Apollo Tyres, NATRAX partner to establish EV test track

This collaboration will enable EV manufacturers to test and validate cut and chip resistance of tires.

TIA shares eligibility requirements for the Marvin Bozarth ETS Technician of the Year award

The winner will receive an all-expenses-paid trip for themselves and a guest to the 2025 OTR Tire Conference in Puerto Rico.

BFGoodrich Tires releases the All-Terrain T/A KO3 tire

BFGoodrich will introduce more than 100 sizes over 24 months, starting with 13 sizes made available in May.


Other Posts

Akebono expands severe duty ultra-premium disc brake pad line

The line will include 14 new part numbers and premium stainless steel abutment hardware is included in the kits that require it.

This year’s The Tire Cologne show focused on sustainability, use of resources

The Tire Cologne trade show featured 430 exhibitors from 35 countries with 14,400 participants from 109 countries.

Comprehensive guide to serpentine belt and drive system maintenance

Properly maintaining the entire drive system prevents premature belt wear and system failure, ensuring customer satisfaction and vehicle reliability.

service advisor iq series
Randy Breaux, Group President, GPC North America, Talks to AMN Drivetime

At NAPA, “Breaux Knows” business relationships, ABCs to avoid, and serving the automotive professional.