Tire Pros Partners with MLB Teams
Tire Pros has teamed up with the New York Yankees and Texas Rangers Major League Baseball teams for the 2016 season. Both sponsorships feature omni-channel marketing campaigns designed to build brand awareness, engage with fans and drive traffic to participating stores, Tire Pros said. “It’s truly exciting for Tire Pros to align itself with both
Tackling the Big Questions
For 30 years, the Clemson University-sponsored Global Tire Industry Conference has drawn the attention of manufacturers, suppliers and dealers, covering every subject from training to marketing, from the latest in rubber compounds to the latest in government regulations. It has been the place to network while gaining new insights into technology trends, industry issues, distribution
With Imports Growing, Isn’t it Time for Representation?
It was with great interest that I read of Federal Tire Corp. and Kenda Rubber Industrial Co. joining ITMA in Europe. ITMA is the Imported Tire Manufacturers’ Association, which now has 21 members and is charged with representing and supporting the best interests of those firms importing tires into Europe. “With the sheer volume of
Singapore Tiremaker Adds to Lineup
Omni-United launched the Radar RCX8, a high performance tire targeting CUVs and small SUVs.
Tariff Turmoil, Market Volatility Put Added Pressure on Private Brands
The private brand tire segment underwent a tumultuous 2009 as a result of the global economic downturn that affected all aspects of the tire industry, as well as the Obama Administration’s placement of heavy additional duties on passenger tires imported from China. Nearly 12 months after the three-year additional tariff on China-made tires kicked in
Private Brand Tires Still Offer Added Profits
Despite a shrinking market, fallout from an economic recession andtough price competition from overseas, the private brand tire segmentstill offers dealers the potential for added profits and exclusivity intheir own markets. The private brand segment has seen easierdays, to be sure, but it is still relevant in today’s marketplace. Withthe improved logistical capabilities of private
Pot, Kettle…You Get the Picture
This is a long one, so saddle up.
BFS Strike Threatened: Negotiations Go to the Wire; Nine Plants at Stake
Negotiations Go to the Wire; Nine Plants at Stake