Omni United, makers of Radar, Patriot and Roadlux Tire brands, has announced its plans to serve EVs. The company said its new EV strategy is a two-pronged approach wherein the first phase will see EV-compatible ranges while the second phase will have a dedicated specialty EV range. In Phase 1, the company’s EV-compatible tires will
Through its flagship brand Radar Tires, Omni United announced it will continue supporting the Breast Cancer Research Foundation (BCRF). Omni United says it has been supporting BCRF since 2011 and has donated $1.4 million to BCRF over the years. The announcement comes as October marks the start of Breast Cancer Awareness Month. According to Omni
Omni United has appointed Olli Seppälä as its global head of R&D. The company says Olli brings with him vast expertise in passenger, light truck and heavy-duty tires. Among other things, Omni United says he will be instrumental in driving product research, design, development as well as testing. Prior to joining Omni, Olli spent close
The company will partner with GFG Style on new Radar Tires designs and plans to launch new ranges in 2022.
Former Toyo marketing head Amy Coleman will now head the marketing department for North America at Omni United as the company looks to grow its Radar Tires brand.
The company says this new warranty program enhances the Radar offering by including additional ranges under the Treadwear Mileage and Road Hazard warranty.
In a letter to its customers and business partners, Omni United Global CEO GS Sareen said the company is in the process of sending thousands of protective masks to its partners to distribute to their local communities among other initiatives.
Wholesale Tire & Wheel will be piloting a new partner program from Omni United/Radar Tires to support the Breast Cancer Research Foundation for Breast Cancer Awareness Month.
Omni United’s Radar Renegade R/T+ features a dual sidewall design: one that’s outlaw-themed and the other that’s the functional mud-penetrating dagger side.
Omni United has added 38 new SKUs to their Radar Tires truck and bus radial tire line.