September, 2009 Archives - Tire Review Magazine
Five Questions With – Anthony Lee

Anthony Lee is the lead light truck development engineer for Nitto Tire USA, and was responsible for Nitto’s new Trail Grappler M/T line. Take us through what is different about the Trail Grappler M/T compared to competitive products. “We’ve focused mainly on concerns from customers. We did a lot of market research prior to develop

2009 Market Influencers

For the last 10 years, Tire Review editors have shined a clear spotlight on the issues, people, companies and products we think will have a significant impact on the North American tire market in the coming year. Sometimes we’ve been right, sometimes we’ve been dead wrong, and sometimes we have really been out there –

2009 Market Profile

The last few years have not been good ones for the tire and automotive service industries, and the sudden, sharp economic falloff late last year had a huge impact on tire shipments and retail tire and service sales. Still-high fuel prices kept consumer and business mileage down for a second straight year, even as consumer

2009 Dealer Profile

The impact of the current economic downturn can certainly be seen in the results of Tire Review’s annual Tire Dealer Profile Study. While the size and structure of today’s independent dealer did not change, how dealers are doing business has, particularly in expense, promotion and hiring areas. Tire Review’s Tire Dealer Profile Study is the

2009 Brand Study

Tire brands and tire dealers go hand-in-hand. Dealers depend on the brands they sell, and the tire companies depend on dealers to reach the consuming public. In order for that relationship to thrive, tire brands must deliver the product quality, technical innovation, fill rate, marketability and profitability tire dealers need to be successful, reach customers,

Second Class Citizens? Not Any More!

There was a time when retreaded tires were pretty good but they didn’t last as long as new tires and their adjustment rate was somewhat higher than comparable new tires. However, they were safe and saved truckers and other motorists considerable amounts of money when compared to higher priced new tires, even if they didn’t

Avoid the Million Dollar Brake Job

“A customer brought their car into our service department for a brake job. This customer was a ‘waiter,’ so we pushed the job through pretty quick. The technician finished the job; the customer paid the cashier and drove off. That car was going over 60 mph when the wheel fell off, the vehicle went out