2009 Market Profile - Tire Review Magazine

2009 Market Profile

The last few years have not been good ones for the tire and automotive service industries, and the sudden, sharp economic falloff late last year had a huge impact on tire shipments and retail tire and service sales. Still-high fuel prices kept consumer and business mileage down for a second straight year, even as consumer vehicle tastes shifted fully toward smaller, more fuel-efficient vehicles.

Cost pressures and consumer belt-tightening caused marketshare shifts as well, making it yet another tough year to be a tire dealer – still the North American market leader in distribution.

The constantly changing landscape makes it difficult to pin down an accurate picture of the overall tire industry. To help steady the shifting target, we’ve complied this Market Profile section – a collection of real-world data that, taken as a whole, can help you see emerging markets while they are still trends so you can better prepare your business for what lies ahead.

Click here to see the 2009 Market Profile

Through painstaking research, we’ve been able to assemble this collection of data, which includes: tire brand marketshares in the tire dealer channel; tire shipments for passenger, light truck/SUV, medium truck, OTR and ag/forestry segments; a look at the OE and replacement segments of the high performance market; the most popular tire sizes at OE and replacement; brand and channel segmentation; new vehicle sales and vehicle registrations, as well as miles driven by vehicle type.

It’s a dynamic and comprehensive look at a dynamic and fast-changing global industry.

You May Also Like

The good news about the industry’s technician shortage

For the first time in 10 years, collective completions of postsecondary automotive, collision, diesel and aviation programs have increased.

TR-Continental-techshortage

Alright everyone – it’s time to rip the band-aid off and tell you some bad news about the technician shortage. Over the next five years, the automotive repair and service industry is expected to face a significant shortage of technicians, with a projected deficit too large to meet the demand for vehicle maintenance and repairs of everyday drivers.

TBC launches new Power King Navitrac commercial truck tires

Designed for a wide range of applications, the company said all Navitrac tires are backed by a five-year, two-retread warranty.

TBC-Brands-Navitrac-Banner
VIP Tires & Service, Joe’s Tire Shop launch customer appreciation promotions

Promotions will be running through Aug. 21.

VIP-Tire-Waterbury-Customer-Appreciation-Event
ASE to provide a testing and certification program for xEV high-voltage safety

Once the test is passed, the test-taker receives an electronic credential and a certificate.

BKT becomes member of the Global Platform for Sustainable Natural Rubber’

GPSNR brings together natural rubber producers, traders, tire manufacturers and other industry partners to promote sustainable solutions.

OTR-tire-feature-– BKT-Earthmax-Sand-Pic-1400
Other Posts
Goodyear launches Cooper Discoverer Stronghold AT tire

Available in 28 sizes with a 16- to 20-in. rim diameter, the tire is compatible with a wide range of pick-up trucks and off-road vehicles.

Goodyear-Cooper_StrongholdAT_Chevy
PRT launches 28 new complete struts in North America

These products expand coverage to nearly 6 million vehicles.

PRT-28-new-struts-1400
Doran releases 360OTR tire monitoring system

The system can be integrated with telematics devices to provide off-vehicle communications of tire pressure and temperature data.

Doran-4-tire-monitoring-system
Following AC system service, how much oil is needed?

Learn how to determine the correct amount of oil to add when replacing the compressor in an AC system.

Maintenance-IQ-feature