2009 Market Profile - Tire Review Magazine

2009 Market Profile

The last few years have not been good ones for the tire and automotive service industries, and the sudden, sharp economic falloff late last year had a huge impact on tire shipments and retail tire and service sales. Still-high fuel prices kept consumer and business mileage down for a second straight year, even as consumer vehicle tastes shifted fully toward smaller, more fuel-efficient vehicles.

Cost pressures and consumer belt-tightening caused marketshare shifts as well, making it yet another tough year to be a tire dealer – still the North American market leader in distribution.

The constantly changing landscape makes it difficult to pin down an accurate picture of the overall tire industry. To help steady the shifting target, we’ve complied this Market Profile section – a collection of real-world data that, taken as a whole, can help you see emerging markets while they are still trends so you can better prepare your business for what lies ahead.

Click here to see the 2009 Market Profile

Through painstaking research, we’ve been able to assemble this collection of data, which includes: tire brand marketshares in the tire dealer channel; tire shipments for passenger, light truck/SUV, medium truck, OTR and ag/forestry segments; a look at the OE and replacement segments of the high performance market; the most popular tire sizes at OE and replacement; brand and channel segmentation; new vehicle sales and vehicle registrations, as well as miles driven by vehicle type.

It’s a dynamic and comprehensive look at a dynamic and fast-changing global industry.

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