The impact of the current economic downturn can certainly be seen in the results of Tire Review’s annual Tire Dealer Profile Study. While the size and structure of today’s independent dealer did not change, how dealers are doing business has, particularly in expense, promotion and hiring areas.
Tire Review’s Tire Dealer Profile Study is the industry’s most comprehensive and extensive research effort. To compile this year’s report, Tire Review surveyed hundreds of independent tire dealers throughout North America, owners and principals who took time out of their busy schedules to answer detailed questions about their businesses.
Click here to see the 2009 Dealer Profile
Those surveyed dealers served as a unified voice, helping us and our readers better understand the size and scope of today’s successful independent tire dealer.
These dealers offered invaluable insight into the industry’s most pressing questions. They answered fundamental questions, such as: How is a successful tire dealership structured? Where do they buy their tires? When do they sell the most tires? What are the average selling prices of consumer and commercial tires?
They also offered inside information that’s not available anywhere else: How much profit do they earn on those tires? Who do dealers consider their toughest competition? Where are their pain points? What are their best months for tire and service sales? How much do they pay employees?
Presented here are a few of the key questions asked in this year’s study. For complete study results, contact Bob Roberts, Babcox Research, at 330-670-1234, ext. 252, or by e-mail at [email protected].
