May, 2014 Archives - Page 2 of 2 - Tire Review Magazine
New Run-Flat Aimed at Driver’s Peace of Mind

Bridgestone Americas released its DriveGuard tire line to media and dealers at a ride and drive event in Austin, Texas, at the Circuit of the Americas in early April. The tiremaker introduced its first run-flat tire in the ear ly 1980s. The tires were never marketed as a safety feature; rather they were touted for

Are There Benefits to Nitrogen?

Nitrogen became common when gas prices soared from around $1.50 a gallon of gas about 10 years ago. It wasn’t something new. Nitrogen had been used in certain applications for years, primarily because it doesn’t support moisture or combustion. Racing tires, commercial and military aircraft tires and heavy-duty equipment tires such as those for earthmovers

Drum Brake Service

Although four-wheel disc brakes currently dominate the brake service market, millions of drum brakes are serviced each day in independent tire dealerships. Thanks to their age, many drum brakes present problems, usually related to normal wear, extended age and mileage. Because an incorrectly serviced drum brake can cause noise, pulling, grabbing and pulsation complaints, we

The Real Case for Consistency

To gain sustainable and profitable trust, dealers must create customer-focused consistency In his book, “The Trust Edge,” author David Horsager documented consistency as a pillar of trust, saying that without consistency you are not truly trusted. This is an important lesson to remember as a tire and auto service business. No customer likes surprises when

It’s No Waste of Time

Let’s face it, dealing with TPMS issues can be a screamingly complex, headache-inducing endeavor that leaves techs and customers alike confused and angry. Some of that complexity is built into the technology, while most comes in the NHTSA regulations surrounding it. But there are ways to reduce the headaches for all involved, and most of