March 2018 Archives - Tire Review Magazine
Tire Dealer Rewards Programs: How to Evaluate What’s Best for You

Getting the most out of the volume you sell means taking advantage of the spiffs and programs offered by tiremakers and distributors. There’s no one answer as to what’s the best program out there but consider a few questions before as you evaluate programs.

Tire dealer rewards programs continental michelin goodyear bridgestone
Tire Dealer Incentives: Getting More From Associate Dealer Programs

See how the programs you use stack up against the rest,and learn to get the most rewards for the amount of inventory purchased for your shop.

Tire Dealer Incentive Trips Kumho
Tire Dealer Incentives: How Spiffs Impact Your Business

The person at the counter will change a consumer’s opinion close to 60% of the time on what type of tire they should buy. How do dealer incentives from tire manufacturers play a role?

Tire Dealer Incentive trips
Search Engine Marketing: Making Sense of Paid Search

Most customer purchases begin with search. Learn the important metics behind search engine marketing and how to measure your company’s success with it.

Search Engine marketing paid search
Tire Vibration and Noise: Tips for Diagnosing and Finding Its Cause

What to rule out and consider when diagnosing the proper cause and fix for a tire vibration.

Tire Vibration
Why Past Data May Not Drive Your Business Into the Future

Looking to the past while driving your business into tomorrow is like cruising down the highway using only a rearview mirror.

Business Past Data Help Plan Future
What Free Services Do Tire Dealers Offer?

Babcox Data surveyed close to 400 retail tire dealerships. Take a look at what we found.

Proud to Be: ASAP Tire, James Chen

What do a leaking tire and an on-demand dog grooming service have in common? Both inspired 30-year industry veteran James Chen to create the startup company ASAP Tire, a mobile tire shop that comes to its customers anywhere.

OTR Tires: Proper Air Pressure per Application

Air is to the tire what oil is to the engine. But what is the correct air pressure for OTR tires? Use these keys to assess your tire program.

Why Shocks, Struts and Tires Wear Down

Shocks, struts and tires wear over time but why exactly? Here’s a simple explanation.

Shocks struts tires wear
Servicing TPMS on Ford, Chrysler and GM Vehicles

There are standard relearn procedures for TPMS systems but they can vary by make and manufacturer. To help, here’s a roundup of TPMS advice and procedures for domestic vehicles – specifically Chrysler, GM and Ford passenger vehicles.

How to service Chrysler's TPMS system