Smooth It Over: Simple Repair Technique Saves Time, Headaches and Money
Smooth It Over Simple Repair Technique Saves Time, Headaches and Money Consider this common scenario: You just sold an expensive set of tires and wheels, and are feeling pretty happy with the accomplishment. But while you’re mounting the tires, the mount head on the changer suddenly slips and damages the wheel’s outside flange. The
Tools of the Trade: Finding the Right Tire and Wheel Combination Easier Than Ever
Tools of the Trade Finding the Right Tire and Wheel Combination Easier Than Ever How many times has a customer asked you how large a tire and wheel they could fit on their vehicle? If you’ve heard that question once, you’ve heard it a hundred times. Determining the exact or maximum tire and wheel size
Genders and Generations: Figuring Out What Really Makes Your Customers Tick
Figuring Out What Really Makes Your Customers Tick Tire dealers see a variety of customers stream through their doors everyday. Quiet ones, loud ones, demanding ones, meek ones, young ones, old ones. And no matter who comes in, the dealer has to be ready. If he isn’t, business will be lost. Handling customers is always
New ‘Go’ in Goodyear?: Keegan Changing Consumer Attitude and Brand Focus at Tiremaker
Robert Keegan was elected president, chief operating officer and a director of the Goodyear Tire & Rubber Co., in October 2000. Prior to joining Goodyear, he was president of the consumer imaging business and an executive vice president at the Eastman Kodak Co. in Rochester, N.Y. In his first published interview with any tire publication
Moving on Upward: Luxury SUVs Have Changed the Way Manufacturers and Dealers Think
Moving on Upward Luxury SUVs Have Changed the Way Manufacturers and Dealers Think It used to be that a sport utility vehicle was nothing more than a pickup truck with a backseat and a covered bed. A time when the Jeep Cherokee was the most luxurious SUV simply because it was the only SUV. Now
Industry Report
Tire Kingdom Expands Reach With Mueller Buy
Good Idea and the Law
As much as I dislike Bill Gates, I will give him credit: He sure knows how to get products registered. Microsoft wants its products on record to prevent piracy and build databases, not for any altruistic safety reason. Afterall, the worst thing a little software separation can cause is computer lock-up. Never heard of a
Scrap Yard Gumshoe
Scrap Yard Gumshoe Regardless of the type of spent machinery, component equipment, or materials they provide a gathering place for, scrap yards contain an abundance of information. Witness the differences in average mileage accumulated or failure modes for various models of automobiles prior to reaching their final rusting place. Or the average age difference between
Why Do Tires Fail?
Why Do Tires Fail? Tires are undoubtedly the most critical safety component on a vehicle. Where the rubber meets the road affects traction, handling, steering, stability and braking. Because of this, a sudden tire failure can have serious consequences, especially if it occurs at highway speeds in a vehicle with a high center of gravity.
Back to Basics – Part 2
Back to Basics – Part 2 Building on the knowledge gained from last month’s column on wheel measurement basics, let’s take a look at the different types of lug nuts and their purposes. This may seem like a trivial matter, but the fact is that for all of the work that you do in your
Advertising: Standing Out in the Crowd Takes Planning, Savvy and Control
ADVERTISING: Standing Out in the Crowd Takes Planning, Savvy and Control Waste begins when you are "sold" advertising instead of "buying" it. Then your program is not really "programmed" but, instead, is the result of successful sales calls made by eager media representatives. Getting your ad dollars to produce more takes sound budgeting, astute buying
Back for More?: Correcting ‘The Comeback’ Before It Happens Can Save Profit Dollars
Back for More? Correcting ‘The Comeback’ Before It Happens Can Save Profit Dollars If you label your customers as "nuts" to brush off their vehicle repair complaints and tell them to "just bring it back" without addressing the actual core problem, your comebacks are not only costing you cash today, but tomorrow, too. "So what’s