Play to Strength: Pirelli Explains New Marketing Plan, Unveils Two New Tire Lines in Milan
Pirelli Explains New Marketing Plan, Unveils Two New Tire Lines in Milan
Trackside Confessions
Francesco Gori shifts nervously in his cane-back seat, carefully surveying the scenes around him. Behind us, 50 or so U.S. dealers take hot laps around Pirelli’s Vizzola proving grounds. In front, testy caterers are tearing down tables and trying to stack chairs, including the two we’re occupying. The man in charge of Pirelli’s world-wide tire
Weather or Not: Weak Winters Hamper Winter Tire Growth and Opportunities
Weather or Not Weak Winters Hamper Winter Tire Growth and Opportunities Sleigh bells ring, are you listening? In the lane, snow is glistening. A beautiful sight, we’re happy tonight. Walking in a ®ƒ Winter wonderland? It’s May, winter’s over. But that doesn’t mean dealers and tiremakers aren’t thinking about winter tires. On the contrary, they’re
Dream II: The Branch
DREAM II: THE BRANCH Deciding If, When and How For That Second Location Like most entrepreneurs, you probably went into business to fulfill a dream of owning your own place and being your own boss. If your operation is successful, then chances are you’ve thought of opening a second location – a sequel to the
Would You Sell Used Tires?: Dealers Can Reap Plenty of Profits But They Face Legal, Ethical Questions
Would You Sell Used Tires? Dealers Can Reap Plenty of Profits But They Face Legal, Ethical Questions No one flinches about buying a “previously owned” car. Millions trek to garage sales every weekend looking for bargains. Dedicated stores sell used books, records, CDs and videos. Experienced bats and gloves take to the field again via
Types and Finishes
Types and Finishes Let’s talk about wheel construction, types of finishes and the pros and cons to each. Understanding the nuances of each will allow you to guide your customer to the right kind of wheel to fit their specific needs. First, wheel construction. Almost everyone is familiar with steel wheels – an inner face
Bigger, Lower, Wider, Higher
a tire that rides and handles well on the highway. The typical AT tire buyer, by comparison, does about 60% of their driving on the highway and about 40% off-road. Most of the off-road driving is recreational, like camping or driving through the backwoods. A MT tire buyer, on the other hand, is much more
Maintenance or Management?
Maintenance or Management? Truck operators today are quite conscientious about their choice of tires and the care given them. This protective attitude is readily explained by the prominent position tires hold in the hierarchy of operating expenses for most trucking operations – tire program costs rank second only to fuel for most fleets and owner-operators.
Industry Report
Michelin Reopens Closed Plant in Mexico
Image Is Everything: How Your Customers See Your Shop Is The Sum of Many Parts
Image Is Everything How Your Customers See Your Shop Is The Sum of Many Parts It’s tough to nail down a single definition of tire dealership image. It’s one part customer service: Do your customers walk away satisfied? Was their car fixed to their expectation, and will they come back? It’s one part shop appearance:
Texas Two Step: CTNA Rolls Out New Conti UHP and All-Season HP Lines
CTNA Rolls Out New Conti UHP and All-Season HP Lines
Haydn to Shubert to Slone
Ah, it’s springtime! Flowers blossom. Warm breezes bring welcome relief from winter’s chill. And a young boy’s fancy turns to…singing in the world’s most famous choir. That’s what 11-year-old Ryan Slone is doing right now. Ryan and fellow Cincinnati Boychoir member, Donald Smith, 13, are full-fledged, sailor suit-wearing members of the Vienna Boys Choir –