2002 Editions Archives - Page 4 of 8 - Tire Review Magazine
Advancing Technology

Advancing Technology High tech manufacturing has made inroads in many industries, and tiremaking is no exception. Though robotics has not displaced traditional tire building techniques on a large scale, it’s use is certainly growing. Making a tire is a labor-intensive process for a variety of reasons. A tire consists of many individual components that all

How Big Do You Want To Go?

How Big Do You Want To Go? That’s what you’ll be saying as we take you through the steps to begin a sale, guide a customer to the right wheels and then close the sale. All too often, a customer comes into a dealer’s store and asks which wheels will fit on their vehicle and

Can You Get There Alone?: The Pros and Cons of Programs, Groups & Franchises

Can You Get There Alone? The Pros and Cons of Programs, Groups & Franchises Tire One. Auto Edge. American Car Care Centers. Best One. Tire Factory. Mr. Tire. Tirecraft. Kal Tire. Tire Shop. Excel Tire. Tire Pros. President Tire. T3. King Bear. OK Tire. Big O. Michelin’s Alliance Program. Bridgestone/Firestone’s Affiliated Dealer and Tire Starz

Dear Mr. Customer: Effective Collections Take Savvy and Diplomacy to Keep Them Customers

The story goes that there was a small tire dealer in a tiny west Texas hamlet. On a big chalk board behind his counter were the names of a couple dozen or so people, many with the same last names. Now this was a very, very small town, the kind where everyone knew everyone else

Tires Dot Common: Michelin Sees ‘Net as Next Stop in Tire Retailing – If Dealers Come Along

Michelin North America (MNA) has been on the leading edge of tiremaker involvement in B2C Internet services, first with its limited BFGoodrich Scorcher T/A sales effort in 2000, and now with its controversial Tire Advisor system available on AOL portal sites. Pete Selleck, executive vice president and COO of MNA’s Michelin Americas Small Tire unit,

Clear for Takeoff: Despite Uncertainties, Private Brands Continue March On With Confidence

The private brand tire market has had to fight through a lot in the past year. First, there was the ongoing recession. Then a belief that private brands would get left behind in favor of major brands popped up. And there was one month when everything came to a standstill. Then, of course, there was

Industry Report

NHTSA Delays Standards, Faces Suit

Care and Caution: Few Ways to Predict Zipper Rupture; Here’s How to Keep Techs Safe

Care and Caution Few Ways to Predict Zipper Rupture; Here’s How to Keep Techs Safe A steel cord radial truck tire is an engineering marvel. It has to endure a wide range of temperatures in every imaginable environment. This flexible chamber enables large vehicles to ride on a virtual cushion of compressed air. In reality,

Bizcon on the Bayou: Dealers Must Deliver More Value, New Services, Fleets Say

Dealers Must Deliver More Value, New Services, Fleets Say

The Art of Selling

The Art of Selling Over the last several months, you have learned about the technical aspects of custom wheels. Now, it’s time to develop your selling skills. In this first of a two-part segment, we’ll discuss ways to market your business and gain marketshare in your area using custom wheels. Then we’ll show you how

The Road Back: Quality Questions Exist Even As Industrial Market Begins Comeback

The Road Back Quality Questions Exist Even As Industrial Market Begins Comeback With manufacturing and construction sectors starting to make a comeback after recession-induced downturns over the last 18 months, the near-term future for industrial tire sales – and related specialty tire sales ®“ appears to be brightening. Not only have near-term economic forecasts been

Taken for a Ride: Being Vigilant is the Only Way Dealers Can Guard Against Fraud

Taken for a Ride Being Vigilant is the Only Way Dealers Can Guard Against Fraud Plastic is rapidly replacing paper when it comes to purchases these days. From credit and debit cards to check cards, some find it almost archaic to simply carry cash. And even though check writing is on the wane, it still