Faster and Even More Furious
UHP BUSTS THE SOUND BARRIER Many of you reading this article are probably standing in the middle of the ITE/SEMA Show floor. Or soon will be. Around you are acres and acres of performance tires mounted on bright, shiny wheels. Huge diameters and short sidewalls. Practical performance and radical cosmetics. It’s not just that
All Torqued Up: Several Torque Wrench Styles to Choose From
Torque is what holds the automotive world together and keeps things from falling apart. Anytime you tighten a nut, bolt or screw, you’re applying torque through a wrench, ratchet handle, nutdriver or screwdriver. The harder you push, pull or twist the tool, the greater the torque you apply. If you use too much muscle, you
The Art of Noise
Remember a few years back, while driving along the interstate, you’d roll up the passenger side window to avoid offensive noise as you passed a large truck? It was always annoying, but, if you think about it, you aren’t doing that as much anymore. There are several reasons why. Most modern automobiles incorporate better noise
Rotational Education
Unraveling the mysteries of tire rotation takes a bit of doing. Just about all of us are nonchalant about rotating tires. We advertise free rotations for life if you buy tires from us. We unbolt ‘em, rotate ’em and rebolt ’em. From a marketing point-of-view, that’s a good idea. Just be certain you don’t sell
Image is Everything
Building on last month’s coverage of store layouts and marketing ideas, this column will highlight several products that can enhance any retail store and offer your customers an appealing environment that not only looks great, but is highly functional, as well. Special events are a great way to generate some buzz, get your name out,
Wet & Dry?
After Laboring in Europe, the R-1W Came to American Soil – With Success Multiple codes are used to define agricultural tires. R-1, R-1W, F-2, I-1 and HF-2 are commonplace in ag tire manufacturer, dealer and farmer circles. These codes are used to quickly explain which types of soils the tire should be used in (R-1,
What Drives Sizing
ition of rim diameters, profiles, widths or even tire appearance in some time. While attending a recent auto show, the wide variety of new tire sizes was impressive. As you might expect, futuristic concept cars, SUVs, and light duty pickups provided the most expansive array of new tire designs and sizes. Aggressive, macho and rugged
The Physics of Force
Without the braking force generated by tires, vehicles can’t stop. Well, actually they can, but it’s hell on wheels – and oil pans. Without cornering forces generated by the tire, a vehicle can’t handle. Well, actually it can if you consider a guardrail as part of a steering system. Practically speaking, without the essential physical
Fast Furious Fun
By now, loyal readers of Tire Review and Wheel Turnings know that we spend a great deal of time and effort to bring you the most up-to-date articles covering real-world performance tire and custom wheel topics. This month starts a two-part series that will showcase several tire/wheel dealers around the country who have set the
Up to Bats
Keeping Your Eye on the Ball Will Keep Fleet Customers Rolling Trouble-Free Since fleets are beginning to recognize the importance of tire inflation pressure maintenance, the number of tractors and trailers inspected on a daily basis is probably as high as it’s ever been. Unfortunately, too many technicians just check the tread depth and the
Christmas in July: How Dealers Forecast Winter Tire Sales Before Summer
Now that it’s mid-July, it’s safe to assume tire dealers in the traditionally snowy climates of North America aren’t really paying all that much attention to winter tires. And why is that? Well, because most of them have already placed their winter tire orders, of course. That’s right, by now most dealers who handle winter
Tangled Program Web
The question of whom is responsible – and ultimately accountable ®“ for tires and wheels in any given trucking organization is one that has been considered by the industry for decades. Answers have been varied, sometimes innovative, and often overly complex. Occasionally, the responsibility has been fragmented, resulting in conflicting rather than complementing interests. Major