Tires Archives - Page 151 of 162 - Tire Review Magazine
Image is Everything

Building on last month’s coverage of store layouts and marketing ideas, this column will highlight several products that can enhance any retail store and offer your customers an appealing environment that not only looks great, but is highly functional, as well. Special events are a great way to generate some buzz, get your name out,

Wet & Dry?

After Laboring in Europe, the R-1W Came to American Soil – With Success Multiple codes are used to define agricultural tires. R-1, R-1W, F-2, I-1 and HF-2 are commonplace in ag tire manufacturer, dealer and farmer circles. These codes are used to quickly explain which types of soils the tire should be used in (R-1,

What Drives Sizing

ition of rim diameters, profiles, widths or even tire appearance in some time. While attending a recent auto show, the wide variety of new tire sizes was impressive. As you might expect, futuristic concept cars, SUVs, and light duty pickups provided the most expansive array of new tire designs and sizes. Aggressive, macho and rugged

The Physics of Force

Without the braking force generated by tires, vehicles can’t stop. Well, actually they can, but it’s hell on wheels – and oil pans. Without cornering forces generated by the tire, a vehicle can’t handle. Well, actually it can if you consider a guardrail as part of a steering system. Practically speaking, without the essential physical

Fast Furious Fun

By now, loyal readers of Tire Review and Wheel Turnings know that we spend a great deal of time and effort to bring you the most up-to-date articles covering real-world performance tire and custom wheel topics. This month starts a two-part series that will showcase several tire/wheel dealers around the country who have set the

Up to Bats

Keeping Your Eye on the Ball Will Keep Fleet Customers Rolling Trouble-Free Since fleets are beginning to recognize the importance of tire inflation pressure maintenance, the number of tractors and trailers inspected on a daily basis is probably as high as it’s ever been. Unfortunately, too many technicians just check the tread depth and the

Christmas in July: How Dealers Forecast Winter Tire Sales Before Summer

Now that it’s mid-July, it’s safe to assume tire dealers in the traditionally snowy climates of North America aren’t really paying all that much attention to winter tires. And why is that? Well, because most of them have already placed their winter tire orders, of course. That’s right, by now most dealers who handle winter

Tangled Program Web

The question of whom is responsible – and ultimately accountable ®“ for tires and wheels in any given trucking organization is one that has been considered by the industry for decades. Answers have been varied, sometimes innovative, and often overly complex. Occasionally, the responsibility has been fragmented, resulting in conflicting rather than complementing interests. Major

Rock-Solid Profits

Everywhere across this land, men and women are turning ordinary trucks into monstrous off-road vehicles capable of tackling terrain that would make a mountain goat tremble. I recently had the opportunity to go on a trail ride with a friend, Rich Sterzoy, who owns Majestic Tires & Service in Mobile, Ala. Sterzoy started his business

Private-ly Niched: Specialty Private Brands are on the Rise, Filling Niches Nicely

The perception is that the private brand market hasn’t always gotten the respect within the tire industry it deserves. Not because private brand tires are in any way inferior in quality and performance. But merely because they aren’t "major" brands. As any private brander will tell you, their tires are of the highest quality, at

A Military Salute

With military equipment playing such a prominent role in world news recently, I thought it might be interesting to review the types of tires on military trucks and compare them to our more familiar over-the-road highway tires. First, both tire types perform the same basic functions of supporting loads, transferring driving and braking torques, generating

Watch That Load Capacity

We seem like such common sense people. "If the shoe fits, wear it," we say. "A penny saved is a penny earned," is another gem. Or how about this one: "No problem, I’ve got a pickup truck." To the great unwashed, common sense just went out the window. More than 80% of all pickup trucks