New Marangoni Retread Plant Opens in Tennessee
Marangoni Tread North America announced that Wilson County Tire & Retreading will offer middle Tennessee the Marangoni RingTread system. The facility, located in Lebanon, Tenn., will offer fleets new tires and retreading as well as mounted wheel program, drive-up service and pickup and delivery. Wilson County Tire & Retreading is part of Bob Majewski’s, owner
Raybestos Names Sweepstakes Winner
The winner of the Raybestos Rattlesnake Sweepstakes received the keys to a custom 2014 Toyota Tundra.
Hankook Tire Joins the SelectUSA Roundtable
Hankook Tire America Corp. participated in the White House’s SelectUSA Roundtable on investing in America. Hankook Tire America President Byeong Jin Lee attended the event with President Barack Obama, Commerce Secretary Penny Pritzker, Senior Adviser Valerie Jarrett and National Economic Council Director Jeff Zients. This is the second roundtable meeting with the president in which
Bridgestone Ad Features Modern Family Actress
Bridgestone Americas has tapped Emmy-award winning actress and Modern Family star Julie Bowen to be featured in its new DriveGuard tire advertising campaign, which can be seen here. Bridgestone told Tire Review in April that the advertisements are designed to appeal to women, mothers and safety-minded drivers. “We know women are making more family purchasing decisions today, and
What Did We Learn From ABC’s Investigation?
To be “successful” (re: get high ratings) in TV “news,” reporting requires of a “journalist” (re: pretty face) three important things – 1) establish your premise, 2) do absolutely no advanced research to know your subject and 3) never, ever, ever waver from that premise. Mostly it’s 1 and 3. No TV journo does a
NHTSA Launches Tire Edu. Campaign
The National Highway Traffic Safety Administration launched TireWise, a consumer education campaign about choosing and caring for tires. NHTSA estimates there are roughly 200 fatalities as a result of tire related crashes and approximately 11,000 tire-related crashes every year. With the new campaign, safety is a top priority. “This campaign will help consumers make more informed
Full Transcript of ABC News’ Report on Aged Tires
A new special investigation by the National Transportation Safety Board (NTSB) into the role tires play in traffic accident deaths was apparently the motivation behind ABC News’s latest on-air story concerning tire aging. Today, ABC News was airing several versions of an investigative report it conducted on the effects of age on consumer tires. Their report
Embracing Diversity
U.S. and Canadian tire dealers face ever-shifting demographics, which means they need to reinvent their marketing and customer service efforts if they wish to cater to all potential customers.
