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Bridgestone Ad Features Modern Family Actress

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Bridgestone Americas has tapped Emmy-award winning actress and Modern Family star Julie Bowen to be featured in its new DriveGuard tire advertising campaign, which can be seen here.

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Bridgestone told Tire Review in April that the advertisements are designed to appeal to women, mothers and safety-minded drivers.127123juliebowe_00000075996

“We know women are making more family purchasing decisions today, and Julie’s enthusiasm and sense of humor about life really connect with strong, smart and bold women,” said Erik Seidel, vice president of brand management, Bridgestone Americas Tire Operations. “Julie provides us with the perfect voice to communicate our new DriveGuard tires as a solution for safety-minded drivers who want to stay in control of their day.”

The DriveGuard television ad campaign will premiered on primetime network programming on May 15 during the season finale of ABC’s Grey’s Anatomy.

“Ads in the [tire] category tend to primarily focus on the negative: potholes, thunderstorms, road hazards and babies in danger,” commented Julia Melle, SVP group creative director at Publicis Hawkeye. “Bridgestone’s campaign redirects the focus, and conversation, to the positive: how tires help their customers keep going in their everyday, busy, exciting lives.”

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