B2B Sales: Discussing Price
Some sales people get nervous about having to ask for money from the customer. As a result, they blurt out the price right at the start of the talk, rather than first demonstrating how their products/services will satisfy the customer’s needs. When sales talk involves products or services that save the customer money, direct the
Newest Kid in Town: Michelin/TCI Launches National Dealer/Distribution Program
Michelin/TCI Launches National Dealer/Distribution Program
Off and Running:Marangoni Unleashing New Tire Line on North American Market
Marangoni Unleashing New Tire Line on North American Market
Industry Report
Cooper Cutting 1,100 Jobs, Moving Oliver, and Recalling Tires
What Do You Get With …
Three Hall of Famers and one Humanitarian? Four tremendous people from our industry!Recently, the tire industry met for the annual International Tire Exposition.
Industry Report
Hard Decisions Come
Fleets Need Help With Repairs
Fleets Need Help With Repairs Many fleets perform their own tire repairs – for better or worse. Dealers and retreaders can either curse their bad luck at losing potential business or take advantage of the situation.At first glance, it appears dealers and retreaders lose business when fleets do their own tire repairs. A deeper look
Before the Snow Flies: Now Is the Best Time to Get Your Fleet Customers Ready for Winter
Before the Snow Flies Now Is the Best Time to Get Your Fleet Customers Ready for Winter Your trucking fleet customers may work at a constant pace 24/7/365, but Mother Nature doesn’t. Spring and fall serve as pleasant breaks between the two toughest seasons on commercial trucks and truck tires – summer and winter. Now
The “Big” Approach: Treating Smaller Fleets Like the Big Guys Can Help Win Them Over
When it comes to proper, dollar-saving tire maintenance, small and medium sized fleets – especially owner-operators with a handful of tractors – are probably the toughest customers. On their tires, and on their dealers. While they know they need tires, often times cost issues, the lack of a formal controlled vehicle maintenance program, and/or the
Penny Wise but Not Dollar Foolish
All too often we look for BIG IDEA marketing and promotion answers to assist in generating increased revenue.
BFS Strike Threatened: Negotiations Go to the Wire; Nine Plants at Stake
Negotiations Go to the Wire; Nine Plants at Stake
And the Pile Just Got a Little Smaller
The bad news ®€ƒ