Penny Wise but Not Dollar Foolish
All too often we look for BIG IDEA marketing and promotion answers to assist in generating increased revenue.
BFS Strike Threatened: Negotiations Go to the Wire; Nine Plants at Stake
Negotiations Go to the Wire; Nine Plants at Stake
And the Pile Just Got a Little Smaller
The bad news ®€ƒ
Industry Report
Continued Poor Results Cause Goodyear to Change Management
Bang The Drum Loudly: To Stay in the OTR Tire Game, Dealers Need to Sell Themselves
Bang The Drum – Loudly To Stay in the OTR Tire Game, Dealers Need to Sell Themselves A few years ago, a construction fleet manager told a group of Bridgestone/Firestone Off Road Tire Co. (BFOR) dealers that he didn’t feel dealers added any value to his operation. The manager, speaking at BFOR’s dealer meeting at
Location! Location! Location?
A few years ago, at least at first glance, one would have thought of a dealer’s success in the OTR tire market was all about Location! Location! Location! If you were correctly positioned geographically, had talented service pros, had access to decent products, and maintained a good relationship with the customer, you had a sizeable leg up on the competition.
World ITRA Expo
Despite Smaller Numbers, Show Hailed as an All-Around Success
Joining Forces: Goodyear and Michelin to Tackle the Run-Flat Market Together
Goodyear and Michelin to Tackle the Run-Flat Market Together
Happy 75th!
Looking for an innovative way to promote his still-young company, Goodyear Chairman Paul W. Litchfield looked to the skies.
Industry Report
Making the GradeMichelin to Start Grading and Rating Its Truck Tire Dealers
Commercial Tires:Much to Consider in Attacking This Profitable Segment
pplier with state-of-the-art product. And, of course, you have to provide quality service at affordable prices.Those are obstacles some dealers don’t want to hurdle. But to get the business, you have to let commercial accounts know that you’re out there. If you’re not actively searching for profits, someone else is.One thing a dealer can do
Consumer Tires:Get Back to Basics to Increase Sales
Consumer Tires: Get Back to Basics to Increase Sales There are few options available to dealers when it comes to increasing profits from retail tire sales – passenger, performance and light truck/SUV.After all, your suppliers aren’t likely to suddenly give you better pricing, and you can be somewhat limited in how high you set your