Bland to Brilliant: Wheel Plating
Have you ever wondered how a wheel gets chrome plated? You just “dip” a dull wheelinto a big vat of chrome, and it comes out shiny and new, right? Well, not really.On the contrary, there are vastly different chrome plating processes – a mixture of hard science and a little voodoo ®“ and each presents
Hot Winter Wheels
If you’re busy ordering winter tires right now, don’t forget about the wheels. It’s July. It’s hot. You’re about to melt, and it’s time to think about winter wheels? That’s right ®“ winter wheel season will be creeping upon us in a few months. So, why not talk about winter wheels now? Just like winter
Livin’ Large
em handy. Over time, you’ll learn most of the bolt patterns and offsets available for each vehicle. Let’s walk through a sale. Your customer has a 1999 Honda Accord with factory 15-inch wheels. This vehicle is a good example to use for this exercise for several reasons. First, it’s a very popular car for customizing.
Marketing Wheels
Over the last several months, you’ve learned a great deal about new products. That’s good, but if you don’t have the right product or, worse, too much of the wrong product, you can’t close a deal. Now, it’s time to develop your business and selling skills. In this first of a two-part segment, we’ll discuss
More Than Shocks: Tap Into High Performance Suspensions
More Than Shocks If you think high performance suspension components are only for the performance shop in town, think again. You can tap into this market as well ®“ if you know which products to offer. And, you probably already have all of the equipment and skill you need to get started right now. We’re
Easy Performance Upsells
be diluted with distilled water and applied in a very specific manner. The process takes longer than most but can offer solid protection against dulling for up to two years. The product can be applied to aluminum, brass or stainless steel. You can become a dealer for ZoopSeal and earn a 25% to 30% gross
Spring Fever
Spring will be here before you know it. And that means a spike in your custom wheel and tire sales. Tax refunds, big auto events and military homecomings will soon be coming, and people will be ready to spend. Here are some tips on how to leverage spring fever and make the most of new
BIG Tires and Wheels
This is the second part of our look back at the recent the SEMA Show. Last month, the performance-minded were treated to some of the best and most innovative products to hit the street for 2004. This month, it’s all about trucks. Take a look at what’s coming and what’s already here. Toyo Tire USA
Showy Specials
Showy Specials As you know by now, my role at Tire Review is to show you how to best leverage the fast growing custom wheel and UHP markets to build new business and increase real profits. That and to show you what’s around the corner. With both of these points in mind, this year’s ITE/SEMA
Spitting out Rubber
Have you ever watched an auto race and thought about what it would be like to become one with a machine? Pushing yourself and a car right to the edge of catastrophe, yet be in total control? If you’re like me, there’s only one answer: Heck, yeah! Across this nation, people of all ages and
The Year-End Push
Over the last couple of months, we’ve brought you many fresh ideas and products that can help increase your sales and enhance the appearance of your store. This month, let’s take a look at what’s selling ®“ before winter and the holidays slow the performance tire and wheel business down. First, it’s back to school,
Image is Everything
Building on last month’s coverage of store layouts and marketing ideas, this column will highlight several products that can enhance any retail store and offer your customers an appealing environment that not only looks great, but is highly functional, as well. Special events are a great way to generate some buzz, get your name out,