Scott Blair, Author at Tire Review Magazine - Page 8 of 9
~
Fast Furious Fun

By now, loyal readers of Tire Review and Wheel Turnings know that we spend a great deal of time and effort to bring you the most up-to-date articles covering real-world performance tire and custom wheel topics. This month starts a two-part series that will showcase several tire/wheel dealers around the country who have set the

Rock-Solid Profits

Everywhere across this land, men and women are turning ordinary trucks into monstrous off-road vehicles capable of tackling terrain that would make a mountain goat tremble. I recently had the opportunity to go on a trail ride with a friend, Rich Sterzoy, who owns Majestic Tires & Service in Mobile, Ala. Sterzoy started his business

Mounting the Big Boys

Over the last several months, we’ve seen how the demand for ultra-large wheels has risen even higher. The 24-inchers have been out for a year now, and 26-inchers are on the horizon. We’ve covered the marketing potential of selling these monsters, so now it’s time to talk about the equipment necessary to handle them. We’ll

Balancing Acts

Balancing Acts You’ve just sold that $2,500 set of tires and wheels. Congratulations! Now you have to make sure that the assembly is pro-perly balanced, or you’ll be seeing that customer more often – and for the wrong reasons. Recently, I had an opportunity to sit in on a balancing clinic provided by Mike Kroll

Reinventing the Wheel

Companies on the leading edge of the wheel industry are always taking chances and coming up with hot new ideas. This month, we’ll take a closer look at what is arguably one of the hottest design concepts since the invention of the wheel itself. I’m talking about the various types of free-spinning or constant-motion wheels

Capitalizing on TPMS

Looking for ways to pump up winter tire and wheel sales? How about selling tire pressure monitoring systems (TPMS)? There are several designs now on the market, or about to be introduced, that offer a tremendous opportunity for dealers to make a good profit. Whether you’re ready or not, you will have to be prepared

A Walk Down the Aisles

A Walk Down the Aisles As promised, for those poor souls who didn’t get to make the trek to Las Vegas and the ITE/SEMA show, here is the salt for your wounds … Where do I begin? So much to tell, so little space. Let’s start with the tires featured at the show. If you

Alignment & Driveability

Alignment & Driveability You’ve worked hard to make the sale, now you have to make sure that the customer doesn’t come back with a serious complaint. When dealing with issues regarding the driveability of the vehicle, there are several inspections, and possibly a few adjustments, to be made. You better be ready for the inevitable

Diagnosing Ride Problems

o ensure proper contact of the wheel to the vehicle. Now that the vehicle is ready, mount the tire on its wheel, and then place on the balancer. While balancing – you are using a dynamic balancer, right? ®“ check for repeatability before proceeding to the rest. This will ensure that you don’t have an

Wiring in the Profits

Wiring in the Profits Have you really ever noticed just how many vehicles have wire wheels on them? How often have you been driving around town and think to yourself, "Wouldn’t it be nice to capture some of that market?" Building on the selling techniques that we’ve discussed in the last few issues of this

How Big Do You Want To Go?

How Big Do You Want To Go? That’s what you’ll be saying as we take you through the steps to begin a sale, guide a customer to the right wheels and then close the sale. All too often, a customer comes into a dealer’s store and asks which wheels will fit on their vehicle and

The Art of Selling

The Art of Selling Over the last several months, you have learned about the technical aspects of custom wheels. Now, it’s time to develop your selling skills. In this first of a two-part segment, we’ll discuss ways to market your business and gain marketshare in your area using custom wheels. Then we’ll show you how