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Ascenso now accepting submissions for Farm Service Truck Technician Program

Eligible nominees are agriculture, construction and industrial tire technicians with at least five years of service in the US.

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Yokohama Rubber partners with Haupt Racing Team

Yokohama Rubber said it is aiming for victories at the Nürburgring 24-Hour Race and Nürburgring Langstrecken Serie (NLS) with Advan tires.

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Discount Tire strikes sponsorship deal with the Los Angeles Angels

The sponsorship will run for the entire 2024 season in conjunction with the Los Angeles Angels.

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Maverick Tire Changer: Bead massage

The bead massage feature on the Maverick tire changer helps with better tire and wheel fitment for balancing.

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Yokohama Rubber holds groundbreaking for Mexico tire plant

The facility is set to begin production in early 2027 with a planned annual output of five million tires.

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Hunter Maverick Tire Changer: 19.5-in. tire service

Learn to handle 19.5-inch wheels, which are common on some delivery vehicles, with Hunter’s Maverick tire changer.

Continental Tire discusses how prioritizing dealer feedback maximizes profits

Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.

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K&M Tire adds Jon Zurcher as executive vice president

Zurcher previously served as COO for Best-One Tire for the past seven years.

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How to know whether to resurface or replace brake rotors

The rise of front-wheel-drive vehicles in the mid-1970s led to the emergence of hubless or “hat” style rotors.

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Grow your Business with K&M Tire’s Mr. Tire / Big 3 Tire Program

The dedicated team at K&M Tire employs the organization’s Vision, Mission, and Values to guide every decision they make, and every action they take in pursuit of their goal to make the customer the most important part of their business. One way K&M Tire accomplishes this is through the development and implementation of the K&M Tire Mr. Tire / Big 3 Tire Marketing Program for its participating dealers. Read below to learn more about this powerful (and FREE) program for your business!