Les Schwab Tire Centers Suing Over First Recall in Company History
Les Schwab Tire Centers has filed a lawsuit against Hexpol Compounding, seeking $3.9 million in damages connected to the company’s first tire recall in its history.
Digital Graphic Novel Will Tell the History of Pirelli
Pirelli has produced a digital graphic novel to tell its history in five episodes titled “Pirelli, an Italian in the world.”
Falken Academy: Falken Tires Schools Its Dealers in Its History, Product Lines | Day 1
In sunny Rancho Cucamonga, California, a group of around 30 tire techs, service advisors, dealers and distributors gathered to go back to school. But not just any school. One where they would learn about Falken Tire as a whole at Sumitomo Rubber North America (SRNA) headquarters, the tire brand’s parent company. In a two-day event,
SEMA Pre-Show: BFG Celebrates 40 Years of Baja Racing History at SEMA
Michelin North America’s BFGoodrich is celebrating 40 years of off-road innovation at the 2016 SEMA show. Forty years ago, BFG introduced its Radial All-Terrain T/A tire and entered into SCORE Baja desert racing. In recognition of the history of BFG and Baja, the brand will display its racing history with displays including: – The 1972
New Pirelli Calendar Website Highlights History, Cal 2017
Pirelli has launched a new website dedicated to the Pirelli Calendar – pirellicalendar.com – to showcase the overall calendar history and creative process of the new edition. The website will include films, photographs and exclusive interviews on the 50 year plus history of the Pirelli Calendar. Additionally, the website will feature “Behind The Scenes: Making of
Cooper Partners with History Channel’s Big Easy Motors Show
Cooper Tire & Rubber Co. has been named the “Preferred Tire” of Big Easy Motors, the History channel’s newest non-fiction series for car enthusiasts. The show features Charles Handler, owner of The Bomb Factory in New Orleans, as he scours New Orleans for forgotten classic cars, that he then transforms. “With more than 100 years
Thinking Out Loud About History, Laws and Run-Flat Tires
One of my favorite quotes is “Those who cannot remember the past are condemned to repeat it.” That was written by the Harvard educated Spanish philosopher, essayist and novelist George Santayana. Our collective history is well-dotted by instances where we failed to recall or understand past failings, only to be reminded once we have failed yet
Yippee Ki-Yay: Yokohama, Angels Make Guinness History
An in-game baseball promotion developed by the Los Angeles Angels and Yokohama Tire Corp. resulted in a spot in the Guinness Book of World Records.
A Look Back at the History of Power-Assisted Brakes
Since we are talking brakes this month, let’s do a little comparison of the most popular brake systems that brought us from the days of dragging a flat plate against the wagon wheel or mashing your foot down on a mechanical linkage arm that eventually either slowed the car down or gave you one really
Tire Ad History Without the Hassles
Ever been in one of those tire shops or auto repair garages where the walls are full of those cool, old tire advertisements? I have, and I always wondered if there was one convenient place one could go to obtain all of these goodies. EBay, if you have spent any time there, can be frustrating.