Cooper Tire & Rubber Co. has been named the “Preferred Tire” of Big Easy Motors, the History channel’s newest non-fiction series for car enthusiasts.
The show features Charles Handler, owner of The Bomb Factory in New Orleans, as he scours New Orleans for forgotten classic cars, that he then transforms.
“With more than 100 years in the tire industry, Cooper is proud to offer tires that are designed and built with great care for thousands of miles of excellent service,” said Jessica Egerton, Cooper’s director of brand development. “We know that people don’t just drive on our tires, they depend on them. We are passionate about designing products that meet the needs of all consumers—whether driving a classic car or something newer. We’re excited to work with Big Easy Motors in appealing to both car enthusiasts and history buffs, which is a great fit for Cooper’s long legacy in the tire industry.”
The new series premieres July 5 on the History channel.