2022 Top Shops: Our Most Successful Marketing Tactics
LISTEN TO THE EPISODE HERE For some independent tire dealers, marketing is one of those things that seems to jump from to-do list to to-do list, with you always saying I’ll get to that later. For others, word of mouth seems to be a just fine marketing tactic. But if you’re interested in growing your
OTAA: Providing Training Can Help Keep Technicians
Whether you’re hiring new people or wanting to “upskill” your current technicians, frequent training is a must for your staff to stay on top of new technologies and best practices. Training can come from many sources–manufacturers, parts suppliers, internally or even your own state tire and automotive association. This year, the Ohio Tire & Automotive
The OTAA’s Month of Training & How To Use Training as a Retention Tool
Whether you’re hiring new people or wanting to “upskill” your current technicians, frequent training is a must for your staff to stay on top of new technologies and best practices. Training can come from many sources–manufacturers, parts suppliers, internally or even your own state tire and automotive association. This year, the Ohio Tire & Automotive
AAPEX 2022: What Tire Dealers Can Expect [Audio]
It’s that time of year again—show time! With about a month and a half before the SEMA and AAPEX Shows, we’re gearing up to bring you live coverage from both…and give you a sneak peek at what to expect at the shows this year. Whether you’re busy planning your trip to Vegas for the biggest automotive aftermarket event
AAPEX 2022: What Tire Dealers Can Expect
It’s that time of year again—show time! With about a month and a half before the SEMA and AAPEX Shows, we’re gearing up to bring you live coverage from both…and give you a sneak peek at what to expect at the shows this year. Whether you’re busy planning your trip to Vegas for the biggest
The Latest Consumer Buying Data on Major Auto Purchases
The way consumers shop for tires has evolved over the years–you’re probably installing more tires from an online purchase than ever before and having conversations with customers who know (or think they know) what tires they need on their vehicle, thanks to the endless amount of information at our fingertips. The pandemic shifted consumers’ digital
More Customers are Planning Major Auto Purchases. Here’s How You Can Help [Video]
The way consumers shop for tires has evolved over the years–you’re probably installing more tires from an online purchase than ever before and having conversations with customers who know (or think they know) what tires they need on their vehicle, thanks to the endless amount of information at our fingertips. The pandemic shifted consumers’ digital
CEMB’s Expansion in the US & its Wheel Balancing Roots [Audio]
When it comes to tire equipment, your mind can spin at the many options to choose from in each category. Each company makes a wheel balancer, tire changer, aligner or inspection equipment their own by adding certain features aimed at helping tire shops save time. One company in this space that specializes in wheel balancing
Digging into CEMB’s Wheel Balancing Roots & US Expansion [Video]
When it comes to tire equipment, your mind can spin at the many options to choose from in each category. Each company makes a wheel balancer, tire changer, aligner or inspection equipment their own by adding certain features aimed at helping tire shops save time. One company in this space that specializes in wheel balancing
4 New Tires in 1 Year: Nexen Talks Product Strategy, Marketing Goals [Audio]
In the last year, Nexen Tire America has launched four tires in key segments with no plans of stopping. It has also moved its headquarters from southern California to Richfield, Ohio, to be closer to its R&D center, and has doubled down on its motorsports partnerships and OE fitments. So, how is the tiremaker faring
4 New Tires in 1 Year: Nexen Talks Product Strategy, Marketing Goals
In the last year, Nexen Tire Americas has launched four tires in key segments with no plans of stopping. It has also moved its headquarters from southern California to Richfield, Ohio, to be closer to its R&D center, and has doubled down on its motorsports partnerships and OE fitments. So, how is the tiremaker faring
An Inside Look at the Goodyear-Cooper Integration Process [Audio]
A little over a year ago, Goodyear acquired Cooper Tire for $2.5 billion, promising synergies among the two companies and streamlined services for dealers. So how are they doing that? What does it take to integrate two American powerhouse tiremakers? In this episode of What’s Treading with Tire Review, presented by AAPEX 2022, we speak
