What's Treading Archives - Page 7 of 15 - Tire Review Magazine
An Inside Look at the Goodyear-Cooper Integration Process

A little over a year ago, Goodyear acquired Cooper Tire for $2.5 billion, promising synergies among the two companies and streamlined services for dealers. So how are they doing that? What does it take to integrate two American powerhouse tiremakers? Like you, we had lots of questions about how the companies would sort out their

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Toyo Tire’s Graber: More Tires Coming for US Dealers, All-Weather is ‘Growth Segment’

When tire dealers tell you, “Keep doing what you’re doing, I just need more tires,” that’s a simple yet hard mandate to follow, especially in an environment where the supply chain is as predictable as the weather. Yet this is what Toyo Tires dealers told Michael Graber, president and CEO of Toyo Tire USA, when

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Graber: All-Weather, Last-Mile Are ‘Growing Segments’ for Toyo [Audio]

When tire dealers tell you, “Keep doing what you’re doing, I just need more tires,” that’s a simple yet hard mandate to follow, especially in an environment where the supply chain is as predictable as the weather. Yet this is what Toyo Tires dealers told Michael Graber, president and CEO of Toyo Tire USA, when

Whats-Treading-Toyo-Tires-Mike-Graber
The Trickle Down Effect of Tire Supply Chain Disruption [Audio]

For the last several years, the one word that constantly comes up in conversations about the tire business is supply–No. 1 getting the tires, and No. 2, getting the ones you need. Inflation has caused logistics and transportation costs to rise, and we’re still seeing port congestion and other ripple effects from COVID shutdowns and

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Tire Supply Chains Are ‘Anything But Normal’ and They Won’t be for a While

For the last several years, the one word that constantly comes up in conversations about the tire business is supply–No. 1 getting the tires, and No. 2, getting the ones you need. Inflation has caused logistics and transportation costs to rise, and we’re still seeing port congestion and other ripple effects from COVID shutdowns and

Whats-Treading-Art Mayer-Smithers-Tire-Supply-Chain-Disruption
Sullivan Tire CEO Eyes ‘Controlled Growth’ in New England States [VIDEO]

With 77 locations across the New England states, Sullivan Tire & Auto Centers is definitely “one of the big guys” in the northeast. Like its competitors, it is eyeing growth and looking at where the business can expand its footprint. However, as it expands, it knows the business can get more corporate, so how do

Joe Zaccheo Sullivan Tire podcast
Sullivan Tire CEO Eyes ‘Controlled Growth’ in New England [Audio]

With 77 locations across the New England states, Sullivan Tire & Auto Centers is definitely “one of the big guys” in the northeast. Like its competitors, it is eyeing growth and looking at where the business can expand its footprint. However, as it expands, it knows the business can get more corporate, so how do

Joe Zaccheo Sullivan Tire podcast
Bridgestone Talks Guayule Rubber, Creating a Circular Economy [AUDIO]

Now more than ever, going green is permeating the industry. Automakers are required to meet certain sustainability requirements, which means everything that goes into creating a vehicle–ahem, the tires–are held to higher sustainability targets, too. Just ask Bridgestone, whose goal is to have 100% carbon neutrality and 100% renewable resources in its tires by 2050.

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Bridgestone Talks Guayule Rubber Research, Creating a Circular Economy

Now more than ever, going green is permeating the industry. Automakers are required to meet certain sustainability requirements, which means everything that goes into creating a vehicle–ahem, the tires–are held to higher sustainability targets, too. Just ask Bridgestone, whose goal is to have 100% carbon neutrality and 100% renewable resources in its tires by 2050.

Bridgestone-circular-economy-guayyule rubber
Commercial Tire Service Safety Basics That Save Lives (Audio)

Downtime is the enemy of fleets everywhere–a tire problem while on the road is a cog in the supply chain wheel, so to speak. Luckily, independent tire dealers and their teams act as the “superhero” when it comes to responding to service calls in a timely manner. Yet, while on the side of the road,

Whats-Treading-Russ-Devens-McCarthy Tire Service
Commercial Tire Service Safety Basics That Save Lives [Video]

Downtime is the enemy of fleets everywhere–a tire problem while on the road is a cog in the supply chain wheel, so to speak. Luckily, independent tire dealers and their teams act as the “superhero” when it comes to responding to service calls in a timely manner. Yet, while on the side of the road,

Whats-Treading-Russ-Devens-McCarthy Tire Service
TIA’s Dick Gust Talks Labor, Training & OTR Tire Recycling [Audio]

There’s never a dull moment in the tire industry: dealers are grappling with the recent labor shortage, the evolution of technology means dealers and their teams must stay on top of training and sustainability is at the forefront of tire technology. With more than 25 years in the tire industry, Tire Industry Association CEO Dick

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